clicks on search results
Comparison of metrics from the GSC of the last 3 months with the previous period
Our customer sells e-scooters online in a highly competitive market sector. Among his competitors — major retailers such as Adventon, Rad Power Bikes together with companies that specialize in separate fields particularly Pedego, Juiced Bicesu, etc
The customer approached us with an issue with the site’s functionality, which was launched in 2014, but currently has a total of around 933 organic users each month according to Ahrefs data. These numbers were much lower than those of direct competitors. The task was to increase organic traffic.
To deal with internal and external resource promotion, it was crucial from a strategic standpoint to examine the website for technical errors and to address any internal or external promotion issues. On this basis, the following tasks were set:
The site’s original structure was primitive enough for efficient SEO. More than twenty additional product subcategories have been added to the site’s current categories. To do this, we had to modify and improve the menu structure of the website, making it more user- and search engine-friendly.
Comparison of indicators from the GSC of the last 3 months with the previous period:
Growth of impressions and clicks in search results for the previous 6 months:
Traffic growth graph for one year:
Keyword query data for July 2022:
We stuck to the natural dynamics of link building:
We were successful in increasing the domain rating:
Within six months, we were able to accomplish success. found the site’s errors, fixed them, and achieved the required traffic boost. We were able to fix a lot of small and serious technical errors, continue to create unique content of high quality, and set up other processes.
Conducted technical audit of the website. Performed on-page SEO. The client’s website was added to business directories, and press releases were published on reliable websites. Received an increase in impressions on the search engine to 12.5% and an increase in customers by 23.94 $ for three months.