SEO promotion of an electric scooter online store. Organic traffic growth of 23.94% in three months
clicks on search results
CTR
key queries
Comparison of metrics from the GSC of the last 3 months with the previous period
About the Project
- Niche: Online e-scooter and accessories store
- Niche Aspects: In-house manufacture of electric scooters
- Promotion Region: USA
- Promotion Period: December 2021 — May 2022
- increase the site’s organic traffic
- increase conversion rate
The Challenge
Our customer sells e-scooters online in a highly competitive market sector. Among his competitors — major retailers such as Adventon, Rad Power Bikes together with companies that specialize in separate fields particularly Pedego, Juiced Bicesu, etc
The customer approached us with an issue with the site’s functionality, which was launched in 2014, but currently has a total of around 933 organic users each month according to Ahrefs data. These numbers were much lower than those of direct competitors. The task was to increase organic traffic.
Execution / Optimization Process
To deal with internal and external resource promotion, it was crucial from a strategic standpoint to examine the website for technical errors and to address any internal or external promotion issues. On this basis, the following tasks were set:
Technical audit
- Conducted a full technical audit, found and fixed errors, developed a strategy for further promotion of the site.
- Eliminated visual errors in site design.
- Created categories for the website’s pages.
On-page SEO
- incorporating new categories and subcategories into the structure of our website based on an examination of competitors websites;
- collected a semantic core of the site;
- conducted on-page optimization of priority pages;
- wrote and posted texts for pages;
- optimized the names of sections according to key queries;
- adjusted internal cross-linking;
- selected relevant topics for the development of the blog, wrote and posted optimized articles.
The site’s original structure was primitive enough for efficient SEO. More than twenty additional product subcategories have been added to the site’s current categories. To do this, we had to modify and improve the menu structure of the website, making it more user- and search engine-friendly.
Off-page SEO
- wrote and posted press releases on reputable resources;
- conducted business directory registrations.
The Results
Comparison of indicators from the GSC of the last 3 months with the previous period:
- 23.94% increase in clicks on search results
- A 12.5% growth in impressions
- CTR growth of 16.1%
- The average position is up 30.7%
- The growth of key queries is 54.43%
Growth of impressions and clicks in search results for the previous 6 months:
Traffic growth graph for one year:
Keyword query data for July 2022:
The results of link promotion
We stuck to the natural dynamics of link building:
We were successful in increasing the domain rating:
Summary / Conclusion Takeaways
Within six months, we were able to accomplish success. found the site’s errors, fixed them, and achieved the required traffic boost. We were able to fix a lot of small and serious technical errors, continue to create unique content of high quality, and set up other processes.
Conducted technical audit of the website. Performed on-page SEO. The client’s website was added to business directories, and press releases were published on reliable websites. Received an increase in impressions on the search engine to 12.5% and an increase in customers by 23.94 $ for three months.
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