Today, Daniel is focused primarily on the HVAC and home services industry. He works closely with contractors and business owners, learning firsthand what drives growth and how homeowners choose one HVAC company over another. He shares those insights through the 8-Figure HVAC Brands Podcast, HVAC Marketing School, workshops across the U.S., and one-on-one consulting with business owners.
Daniel Dramshev — HVAC Marketing Expert & Entrepreneur
About Daniel
Daniel Dramshev is an entrepreneur, HVAC marketing expert, and the Founder & CEO of Netrocket.
He's spent more than 15 years in digital marketing, building systems that turn online demand into real revenue for growing companies.
Not leads.
Not clicks.
Revenue.
He started Netrocket to help businesses get measurable results from their marketing, and over the years his focus narrowed in on local service businesses, especially HVAC.
Outside of work, Daniel is a family man. He and his wife are raising two daughters, along with a dog who keeps the household on its toes.
Why HVAC
Daniel got pulled into HVAC through one project that changed how he saw the industry. He worked with a company that grew from 7 figures to multiple 8 figures, and today that business does more than $46 million a year in revenue.
That result is why HVAC became Netrocket's focus. It is one of the few industries where the line between marketing and revenue is direct. A lead only matters if it turns into a booked job, and HVAC forces that connection into the open every single day.
Since then, Daniel and his team have gone all in. He studies HVAC markets, talks with contractors, and works on how companies scale from a few million dollars to eight figures and beyond.
8-Figure HVAC Brands Podcast
Daniel hosts the 8-Figure HVAC Brands Podcast, where he talks with the people actually building and scaling HVAC and home service companies.
The conversations go well beyond marketing. Guests get into what it actually takes to grow from $1 million to $100 million, from building a leadership team to hiring and keeping good technicians. They talk sales, dispatch, margins, acquisitions, exits, and expansion, along with branding and lead gen. And they get into how the owner's own role has to change as the company scales.
It comes down to one thing: learn from people who've actually built HVAC businesses that work, then hand those lessons off to contractors still figuring it out.
HVAC Marketing School
Daniel built HVAC Marketing School so contractors could understand how their own marketing actually works, even if an agency is running it for them. He also takes on one-on-one consulting for owners who want a closer look at their own marketing and growth plan.
It covers the stuff HVAC companies deal with every day: SEO and Google Maps, Google Ads, Local Services Ads, Yelp, Meta ads, content strategy, lead generation, conversion, tracking and attribution, AI Search, and overall marketing strategy.
It's built on real experience: running campaigns, studying competitors, and watching the digital landscape shift. Daniel's less interested in theory and more focused on what owners should actually look at when deciding where to invest and how to judge results.
Workshops & Webinars
Education is a big part of Daniel’s work.
He regularly hosts webinars and workshops on HVAC marketing and business growth, helping owners and marketing teams stay current with changes in search, advertising, and customer behavior.
He regularly hosts webinars and workshops on HVAC marketing and business growth, helping owners and marketing teams stay current with changes in search, advertising, and customer behavior.
He also runs a U.S. roadshow, traveling state to state to meet HVAC owners face to face. These sessions are built around real questions and real cases, not just slides. Owners bring their own numbers, ask what's actually going on in their market, and get straight answers.
Daniel uses both formats to share what Netrocket is seeing across different HVAC markets, and to stay close to what contractors are actually dealing with day to day.
HVAC Conferences & Industry Events
Daniel shows up at HVAC and home services conferences across the country, including AHR Expo, ACCA Conference & Expo, Women in HVACR Annual Conference, ServiceTitan Pantheon, Fuse Club events, and Service World Expo.
For him, these events are less about visibility and more about staying close to the people actually running HVAC businesses. They give him a chance to meet owners, see how different markets are changing, learn about new technology, talk with vendors, and compare what’s happening in marketing with what contractors are seeing in the field.
He also records interviews and content at these events, which has become a real part of how he and Netrocket stay plugged into the industry.
AHR Expo
ACCA Conference & Expo
ServiceTitan Pantheon
Fuse Club Events
ServiceWorld Expo
Founding Netrocket
Daniel started Netrocket more than 15 years ago as an SEO and customer acquisition agency.
As digital marketing changed, so did Netrocket. The company grew into paid ads, local search, analytics, content, and conversion optimization.
Along the way, Daniel kept gravitating toward local service businesses, where marketing has a direct line to calls, appointments, and jobs booked. That eventually pulled Netrocket into a full HVAC specialization.
Daniel is still closely involved in strategy, research, and day-to-day work with HVAC owners. Netrocket is also a place where he can test new ideas and see what actually works across SEO, paid media, local search, Yelp, and AI visibility.
What Daniel Is Building Today
Daniel's work today sits at the intersection of marketing, education, media, and entrepreneurship.
He's still leading Netrocket, working with HVAC owners, hosting the podcast, growing HVAC Marketing School, and running workshops. At the same time, he's getting more involved on the operational side of home services, building and investing in service businesses directly.
His long-term goal isn't just running a marketing agency. It's understanding how great home service companies actually get built, and using that knowledge as a marketer, entrepreneur, operator, and investor.
Let’s Talk HVAC, Business, or Marketing
Daniel and the Netrocket team stay close to HVAC owners and what’s changing in the industry. If you’d like to connect, explore working together, or get a fresh look at your website and online visibility, send us a message.
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