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In a previous article, we shared the best AI tools for businesses with you. But now, marketers, it’s your turn to get to know the best AI marketing tools, that will ease your work routine and will help you to be more creative and productive.
From automating tedious tasks and analyzing mountains of data in seconds to crafting personalized content and predicting the next big trend, AI can handle it all.
All marketers do know, how demanding it is sometimes to multi-task and be that universal player that can do everything:) With the help of AI, we felt in our team how much easier it became to manage the task, to brainstorm, to create content from scratch, or just simply to learn new skills.
Today we want to share these AI marketing tools, and also how to use AI for digital marketing.
Why Marketers Can’t Afford to Ignore AI Tools.
Because why would we?:) One thing is to escape from civilization and live in the forest, eating berries and mushrooms. But another thing is to work in such a progressive area and not use artificial intelligence tools for digital marketing. It just doesn’t make much sense.
These tools don’t just save you time, they keep you updated on the market in this chaotic, fast-paced world. Refusing technological progress is becoming impossible.
AI marketing tools give you profound insight into what customers want, how they want it, and when. Using AI, you can predict trends before they happen; keep every touch personalized; and ensure maximum ROI—all automatically.
As these technologies become more advanced and accessible, no marketer can afford to sit on the sidelines.
How to Choose the Most Effective AI Tools for Digital Marketing
With so many AI marketing applications available, choosing the ones worth trying for your work routine can be not easy. Do you need some tips to help you select the most effective AI tools for digital marketing?
All is not gold that glitters. You don’t need them all at once, but you can check the top 20 AI tools right now for the beginning, or check our top 10 below.
Depending on your daily tasks and work routine, think of what process needs automation. This will be the first step—clarify your specific objectives. Whether it’s automating repetitive tasks, enhancing data analysis, or creating content, knowing exactly what you need will help you focus on tools that align with your goals.
Next, ensure that any AI tools you choose can be easily integrated with your existing marketing platforms.
Then comes the budget: are you ready to pay for some extra plans for AI marketing software, or would you like to start with the free plans only, and with time if the tool will become an indispensable assistant, to try paid plans? Either way, we prepared the tools with a free plan.
Usability is another crucial aspect; the tools should be intuitive and easy to adopt, making your marketing processes more efficient, not more complicated.
Finally, always consider the return on investment. While some AI marketing automation tools may have a higher upfront cost, their ability to increase efficiency and effectiveness could provide significant long-term value.
Were these tips helpful for you? Now let’s get closer and take a look at our top.
Top 10 AI Tools for Marketing
These are the best AI tools for digital marketing rated by our team, and not just fancy add-ons;
Are you optimizing ad campaigns? – We have a helper for you. Or maybe you are automating customer engagement? We also covered you there. Streamlining content creation and still not familiar with AI marketing platforms? It needs to be fixed, and we are here to help it happen.
Pros, cons, pricing—all the necessary info for your familiarization.
1. Canva AI
Pros: We’ll start with one of our favorite AI marketing tools, Canva. Be it designing social media graphics, presentations, or marketing material, it makes the process a whole lot faster and intuitive, even for those who have never designed anything.
Best For: Small businesses, solopreneurs, marketers, non-designers—whoever wants to create professional marketing materials with ease in just minutes.
Cons: The Canva AI is great for simple designs, though it will not please professionals who need advanced or highly customized options.
Pricing: Free plan available; Pro plan starts at $12.95/month.
2. Fireflies.ai
Pros: One more assistant from our list of the best AI marketing tools that our team uses. Fireflies.ai is an AI meeting assistant that records, transcribes, and organizes your meeting notes. Marketers know sometimes it’s impossible to catch every important detail from meetings; it’s perfect to keep track of client calls, brainstorming sessions, and strategy meetings. It’s a real saver!
Cons: The quality of the transcription is sometimes dependent on the audio quality itself and might sometimes need some manual editing.
Pricing: A free plan is available but with some limitations. Paid plans start at $10/month/user.
3. AdCreative.ai
Pros: one of the AI marketing tools that take the guessing game out of ad creation. With AI designs, this tool generates multiple ad variations tailored to different platforms and audiences. It’s a lifesaver for marketers looking to scale campaigns quickly.
Cons: The customization options can be somewhat limited, which might not suit brands with highly specific visual requirements.
Pricing: Starts at $29/month, with higher tiers offering more features and ad creation limits.
4. Persado
Pros: Working with customers requires tons of creativity and patience. Among these AI marketing tools, that will help you out with this task, is Persado. This is AI that creates emotionally resonant messages that ultimately drive customers to act. It’s a great tool for marketers who want to optimize conversion rates since it mines past campaign data to perfect the language that will deeply resonate with audiences.
Cons: The interface is a bit confusing for novice users and has a steep learning curve to grasp the more advanced capabilities.
Pricing: Pricing is customized depending on business size and business needs.
5. MarketMuse
Pros: SMM managers and content creators, do you need help with creating content that drives organic traffic? This AI content marketing tool will be irreplaceable in optimizing and planning your content. It facilitates the creation of ranked content through the analysis of existing material and further provides actionable insights. It’s ideal for SEO-focused marketers looking to outrank their competitors.
Cons: It’s a premium solution with a heftier price tag, which may be too much for smaller businesses or solo marketers to handle.
Pricing: Starts at $149/month, with enterprise solutions available.
6. Tidio
Pros: We cannot skip one of the AI marketing tools that enhance customer engagement. This chatbot offers real-time chat and automated responses, making it easier to handle customer inquiries 24/7. It can significantly boost customer satisfaction and conversion rates because you’ll keep your audience always attended.
Cons: Some users find the AI responses to be less nuanced, which requires more customization.
Pricing: Free plan is available with basic features; paid plans start at $19/month.
7. Acquisio
Pros: Dear PPC professionals, this AI tool optimizes PPC campaigns in numerous platforms. It is highly effective for marketers with large-scale campaigns; it automates bids and budgets for maximum return on investment.
Cons: It is a specialized tool mainly for PPC, and therefore might not be ideal for every marketer seeking more general solutions.
Pricing: Custom pricing, usually fitting for large businesses with sizeable ad spend. But also can be suitable as AI solutions for small business.
8. Phrasee
Pros: One more essential assistant in our rating of AI marketing tools. It’s created to optimize your email marketing campaigns. Phrasee generates and tests variations in your email subject lines and content for better open rates and engagement; hence, it’s a must-have tool for any email marketer.
Cons: It is great for email, but not very useful for anything beyond that, so it may not fit all marketing needs.
Pricing: Get pricing tailor-made to suit your business needs
9. Smartly.io
Pros: It will help those who seek a way to optimize social media ads with social media advertising automation: creation, launch, and optimization of ads on platforms like Facebook, Instagram, and Pinterest. It’s particularly strong in creative testing, allowing for rapid iteration and improvement.
Cons: The platform can be complex to navigate for beginners, and its advanced features might require some training.
Pricing: Custom pricing, is usually tailored for medium to large businesses, so as an AI applications for small business it can be optional.
10. Emarsys
Pros: This AI marketing platform is your savior if you are an e-commerce marketer. It specializes in customer retention and engagement by offering personalization recommendations, automation of customer journeys, and strong analytics that will best fit eCommerce businesses.
Cons: The platform is feature-rich lot to take in and absorb by smaller teams or when you’re new in AI marketing.
Pricing: is customized based on the scope of intended use and company size.
How to Integrate AI Marketing Tools into Your Business
AI marketing tools were created to make our lives easier and work processes smoother. So integrating them into your business doesn’t have to be daunting.
Where’s the place where AI can most benefit your business?
For many businesses, it’s automating repetitive tasks, enhancing customer engagement, or turbo-charging your content creation.
Once you have these places identified, choose the best AI marketing tools that would better correspond with your goals.
Ensure this new technology does not make your team uncomfortable, or whether additional training is necessary is a powerful ally, but only if applied correctly.
Keep in mind that AI works with and for you, augmenting your work, not taking it over. Done right, these tools are game changers for your business.
Examples of Successful Implementation of AI Tools
Perhaps you have wondered what other marketers in other industries have been up to, as far as the implementation of AI marketing tools into their strategies goes.
Since we started our list with Canva AI, we would like to continue herein by mentioning that thousands of small businesses and entrepreneurs worldwide leverage Canva AI in making their design processes seamless to produce high-quality visual content, even without the existence of a design team. Without a doubt, we can call it one of the most useful AI solutions for small business.
Another tool we’ve been already talking about is MarketMuse. Many high-level content strategists and SEO professionals use MarketMuse for content planning and optimization. For example, The Motley Fool, a well-known financial advisory company, has publicly shared that they use MarketMuse to identify content opportunities and optimize their content strategy. Isn’t that inspiring?
One more example of the best AI tools for digital marketing that uses our team, and companies like HubSpot and Intuit is Fireflies.ai. This tool is used by many marketing teams, especially in tech companies, to record and transcribe meetings. Those who have integrated Fireflies into their workflow to streamline meeting documentation and improve team collaboration – always sharing the best reviews.
Do you have any ideas by now, about which AI marketing automation tools would you like to implement?
In Summary
As we showed in detail in the previous article, and what we are trying to confirm here, AI marketing tools are no longer a nice-to-have; they are a must-have for those intending to stay competitive in 2024. These technologies really enable you to work smarter and realize even better results. Hailing AI into your marketing strategy may seem very challenging, but it can mean transformative success with a clear plan and the right tools at hand.
The examples we discussed above show the impact of what AI can do. The size of your business isn’t important, it is all about what you want to achieve with the help of AI marketing tools. Your team will thank you later:)
FAQs
What are AI tools for marketing?
AI marketing tools are advanced software solutions that tap into the power of AI to automate and turbocharge many activities related to marketing. Whether it involves data analysis on large sets, personalization of customer interactions, or optimization of ad campaigns, these tools really give businesses the power to conduct more efficient and effective campaigns. From PPC campaign management company to enterprise-level organic search engine optimization services, AI is revolutionizing how marketers get the job done.
What are the best AI tools for sales?
When it comes to sales, among the best AI tools, not a limited list consists of platforms like Salesforce Einstein for CRM, Clari for sales forecasting, and Outreach for sales engagement. These tools will let sales teams automate routine tasks, extract insights from complex data, and become truly effective. Many B2B SEO specialists also integrate such AI platforms to align marketing and sales for a seamless customer journey from lead to close.
What type of AI is used in marketing?
From machine learning for data analysis through natural language processing, which creates the content and handles customer service, to predictive analytics, which forecasts trends and behaviors, the forms AI takes in marketing are many. These related AI technologies are often used together to elevate everything from monthly SEO consulting to inbound digital marketing agencies through deeper insights and automation that drive better results.
Is ChatGPT still the best AI?
ChatGPT remains one of the finest AI models around for natural language processing, creating content, and customer service. Of course, whether it happens to be the best will be relative and in relation to what your needs are. If you want something related to conversational AI or some tool to help you create quick pieces of content, then it is excellent. For other tasks, such as data analysis or the generation of visual content, other AI tools might do it better. Many marketers working in digital marketing agencies for inbound marketing combine more than one artificial intelligence tool for wholesome problem-solving.
