| Getting your Trinity Audio player ready... |
The Netrocket team held another webinar for IT & software development companies. We analyzed 5 websites online during the session and discussed common SEO issues found on such websites.
Main SEO Issues for IT Companies
The biggest challenge for many IT companies is that they didn’t start inbound marketing earlier. However, it’s still a great opportunity to rank well for those just starting with website optimization and promotion this year.
Key Issues Discovered:
- Not investing in SEO. Many companies still save their budget by focusing solely on outbound channels. Why? Because SEO doesn’t deliver immediate results, requires expertise, and demands long-term effort. Is your marketing team running SEO?
- Using AI-generated content. Not recommended for website pages.
- Focusing on high-volume keywords. Start with low-hanging fruits in your niche. It’s better to target smaller, easier-to-rank keywords initially.
- Choosing keywords nobody searches for. Keywords may sound right to your brand marketing team, but users might search for different terms to find your services.
- Targeting multiple GEO locations with a basic setup. Each location requires careful strategy and dedicated resources.
- Low brand awareness activities. Branding should go hand-in-hand with your SEO efforts.
Webinar Insights
These are just a few basic ideas. Every time we analyze IT websites, we find simple yet critical issues to address before moving to the next level.
Highly Competitive Industry
To succeed, SEO, content marketing, and branding must work together over the long term. You’ll need to outperform your competitors and avoid expecting quick wins.
Join Our Next Webinar!
We host these webinars each month, and you can learn even more by participating.
- Would you like us to analyze your project?
- It’s free and very budget-friendly, with lots of value!
Simply send us your website, and we’ll include it in the next session.
Special Thanks!
Big thanks to the #netrocket team for their great work:
…and the rest of the team who are playing The Marketing Game with us!
