Keyword research is the first step to achieving high Google My Business optimization SEO rankings, but it’s also the most overlooked part of the process. You’ll get better results if you choose the right keywords, but you’ll also have more success if you choose the right industry. There are many ways to find the best keywords for your industry, including:
Now that you’ve done your keyword research, it’s time to get to work on optimizing your company name and description. This is the first thing Google users see when they search for your industry.
It’s also the first thing they read when they click on your name on the first page of the results. As such, it’s one of the most important factors in determining whether they click your page or someone else’s. Here is what you can do:
The first few fields on your GMB page are pretty straightforward: your address, your phone number, your operating hours, and your website. These details are crucial for establishing trust and standing out from the crowd.
As your business grows, you’ll want to add more goods and services to your Google My Business page. These are important for two reasons.
Another way to differentiate yourself from the competition is to list the amenities your business offers and the ways in which customers can pay for purchases. If you’re a salon, for example, you might want to add “walk-in service” and “card accepted” to your GMB page.
You can really improve your business’s online presence by adding relevant images and videos to your GMB listing. This will help potential customers understand what your business is all about, as well as make them excited about what your company can do for them. When deciding what photos and videos you should use for your listing, you should focus on high-quality images and videos that have people excited about your business.
The “About” section of your GMB profile is where you can put your company information, such as what city your business is in, how long you’ve been in business, and what type of business you’re in.
The “Products and Services” section on your GMB profile is where you can put the different types of products and services that you provide.
The “Hours of Operation” section is where you can put the hours that your business is open.
The “Directions” section is for putting in the directions to your business. Google uses these directions in order to route people to your business.