Google My Business SEO Optimization

Since its debut, Google My Business (GMB) has been the gold standard in local SEO. After all, it’s the first place searchers look when researching nearby businesses. The more visible your company is on Google, the more exposure you’ll receive from users and potential customers. With that in mind, Google My Business Optimization is an essential part of any comprehensive local SEO strategy. In this blog post, we’ll walk you through tips to optimize your Google My Business SEO strategy.

Why Google My Business SEO is Important for Local Business

Your business’s presence in Google’s search results can make a big difference in terms of customer acquisition. Having an agency do GMB optimization service is one of the top ways to boost online visibility and increase leads. According to a survey, approximately one-third of small business owners reported that they’ve acquired customers through GMB.

GMB ranking factors

Before you set your GMB optimization, you need to understand the factors that determine your rank. By reviewing the latest analysis by Moz and SEMrush, we have a better insight into what Google is looking for.


  • Competition: The first thing you should do is check how tough your competitors are. If you see a lot of businesses in your industry being shown at the top of the page, you’ll need to dig deeper to get a leg up on the competition.
  • Relevance: Google wants to show people the most useful and relevant information when they type a query into the search bar. That’s why it uses an algorithm to sort through millions of search results and select only the best for a person’s query.
  • Quality of Links: The links pointing back to your GMB page are just as important as the content of your GMB page itself. In fact, links from reputable websites (like, say, a newspaper or a major online publication) are one of the most important factors in determining your rank.
  • User Experience: The way someone interacts with your page can also affect your rank. Are they able to navigate the page easily? Are the images engaging? Are the links helpful?

What does Google My Business Optimization include?

To improve your Google my business SEO you need to optimize the following things:
Keyword research

Keyword research

Keyword research is the first step to achieving high Google My Business optimization SEO rankings, but it’s also the most overlooked part of the process. You’ll get better results if you choose the right keywords, but you’ll also have more success if you choose the right industry. There are many ways to find the best keywords for your industry, including:

  • Conducting keyword research;
  • Using Google Trends;
  • Using Google Suggest;
  • Using Google’s Keyword Planner;
  • Using SEMrush;

Writing an effective company name and description

Writing an effective company name and description

Now that you’ve done your keyword research, it’s time to get to work on optimizing your company name and description. This is the first thing Google users see when they search for your industry.

It’s also the first thing they read when they click on your name on the first page of the results. As such, it’s one of the most important factors in determining whether they click your page or someone else’s. Here is what you can do:

  • Make it descriptive. Keep in mind that your company name will also be your meta description. You want to make sure that it accurately describes your industry, services, and products.
  • Keep it brief. You only have about 35 characters for your company name and description, which means you have to be brief. Be as descriptive as possible, but keep it short.
  • Include your website URL. You’ll also want to include a link to your website in your company name and description. You’re limited to a few links, though, so make sure they’re the most important.

Filling in basic data: address, phone, work schedule, company website

Filling in basic data: address, phone, work schedule, company website

The first few fields on your GMB page are pretty straightforward: your address, your phone number, your operating hours, and your website. These details are crucial for establishing trust and standing out from the crowd.

Adding goods and services

Adding goods and services

As your business grows, you’ll want to add more goods and services to your Google My Business page. These are important for two reasons.

  • First, they allow searchers to find exactly what they’re looking for.
  • Second, they create another opportunity for you to stand out from the crowd. If all your competitors are offering the same service, you need to differentiate yourself.

Additional information about services, facilities, payment methods

Additional information about services, facilities, payment methods

Another way to differentiate yourself from the competition is to list the amenities your business offers and the ways in which customers can pay for purchases. If you’re a salon, for example, you might want to add “walk-in service” and “card accepted” to your GMB page.

Adding relevant photos and videos

Adding relevant photos and videos

You can really improve your business’s online presence by adding relevant images and videos to your GMB listing. This will help potential customers understand what your business is all about, as well as make them excited about what your company can do for them. When deciding what photos and videos you should use for your listing, you should focus on high-quality images and videos that have people excited about your business.

How do news and reviews help to promote your company?

News and reviews are one of the best ways to get your business and products noticed. You can do this by asking your customers to review and rate your products and services. Customers are more likely to click “write a review” if there is a “write a review” button beside the star rating on your profile.

Google My Business reviews are a really important part of your GMB profile, especially when it comes to SEO optimization. If you have a ton of positive reviews for your business, this will help to boost your rankings in Google.

What areas of business are needed Google My Business optimization?

There are many different areas that you can optimize for local SEO Google My Business. These include:
Business Details

Business Details

The “About” section of your GMB profile is where you can put your company information, such as what city your business is in, how long you’ve been in business, and what type of business you’re in.

Products and Services

Products and Services

The “Products and Services” section on your GMB profile is where you can put the different types of products and services that you provide.

Hours of Operation

Hours of Operation

The “Hours of Operation” section is where you can put the hours that your business is open.



The “Directions” section is for putting in the directions to your business. Google uses these directions in order to route people to your business.

How does GMB SEO help you attract new customers?

If you want to attract new customers through Google My Business, you will want to make sure to optimize it as best as you can. This is where GMB SEO comes into play. Google my business optimization service will help you to rank higher in Google.

Why is Netrocket chosen for Google My Business SEO Optimization?

There are many companies out there that offer SEO optimization for GMB profiles. When choosing the right company for your business, you should make sure that they have a GMB seo expert with a proven track record of success. That’s where Netrocket comes into play. Netrocket is your ideal Agency for Google My Business page optimization.

We have the expertise and experience in SEO and marketing making businesses rank high on SERPs. By hiring Netrocket to handle your GMB SEO optimization, you can expect to see an increase in your rankings and sales.

Ready to Rank in TOP of Google search?

Then fill out the form below.
Our team activities
Share your project with us: