Google My Business SEO Optimization

Keyword research

Keyword research is the first step to achieving high Google My Business optimization SEO rankings, but it’s also the most overlooked part of the process. You’ll get better results if you choose the right keywords, but you’ll also have more success if you choose the right industry. There are many ways to find the best keywords for your industry, including:

• Conducting keyword research;
• Using Google Trends;
• Using Google Suggest;
• Using Google’s Keyword Planner;
• Using SEMrush;

Writing an effective company name and description

Now that you’ve done your keyword research, it’s time to get to work on optimizing your company name and description. This is the first thing Google users see when they search for your industry.

It’s also the first thing they read when they click on your name on the first page of the results. As such, it’s one of the most important factors in determining whether they click your page or someone else’s. Here is what you can do:

• Make it descriptive. Keep in mind that your company name will also be your meta description. You want to make sure that it accurately describes your industry, services, and products.
• Keep it brief. You only have about 35 characters for your company name and description, which means you have to be brief. Be as descriptive as possible, but keep it short.
• Include your website URL. You’ll also want to include a link to your website in your company name and description. You’re limited to a few links, though, so make sure they’re the most important.

Filling in basic data: address, phone, work schedule, company website

The first few fields on your GMB page are pretty straightforward: your address, your phone number, your operating hours, and your website. These details are crucial for establishing trust and standing out from the crowd.

Adding goods and services

As your business grows, you’ll want to add more goods and services to your Google My Business page. These are important for two reasons.

• First, they allow searchers to find exactly what they’re looking for.
• Second, they create another opportunity for you to stand out from the crowd. If all your competitors are offering the same service, you need to differentiate yourself.

Additional information about services, facilities, payment methods

Another way to differentiate yourself from the competition is to list the amenities your business offers and the ways in which customers can pay for purchases. If you’re a salon, for example, you might want to add “walk-in service” and “card accepted” to your GMB page.

Adding relevant photos and videos

You can really improve your business’s online presence by adding relevant images and videos to your GMB listing. This will help potential customers understand what your business is all about, as well as make them excited about what your company can do for them. When deciding what photos and videos you should use for your listing, you should focus on high-quality images and videos that have people excited about your business.