Our Online Shop SEO Service Delivered an 850%+ Wave in Organic Traffic in Just 9 Months

Our client is an authorized representative of well-known European brands of electrical goods for industrial use. The company operates in the B2B niche, selling equipment for concerts and electrical equipment for industries and industrial facilities. One of the company’s strengths is its wide range of quality products, which we emphasized through our tailored SEO for industrial companies.

The client approached us during the final stage of their website redesign. The existing domain name already had an old online store that brought organic traffic to the company. Unfortunately, all traffic and positions were lost during the six-month development period because the client put a stub on the domain name without realizing the consequences.

After the launch of the “new” online store, the client decided to find a contractor to optimize the resources and promote the site through SEO. Our experts analyzed the situation and suggested using classic SEO promotion methods.

We paid close attention to the sections where our client has a clear competitive advantage. Specifically, we are referring to electrical equipment from well-known European brands that are popular in the B2B market. Since our client is the official representative of these brands, they can offer buyers the best terms.

To organize the product catalog, we created main categories and subcategories. We also used mid- and low-volume keywords to create filter pages that are easily accessible to search engines. We wrote concise descriptions of each filter page’s product quality and characteristics.

We then worked on meta tag templates based on medium and low-volume and LSI keywords. Finally, we worked on off-page optimization to improve the client’s search engine visibility due to e-commerce technical SEO services.

Google Analytics Data:

Two major Google updates occurred on the site during the promotional period.

Semrush — visibility in Google:

Ahrefs traffic and keywords data:

During the low season, Google’s December update resulted in a dip in traffic, which gradually returned a month later.

Throughout the entire period of the site’s existence, you can observe the SEO indicators of the online store. The arrows marked on the timeline indicate the dates when the Netrocket team took on the project. The initial pause in the timeline is associated with the completion of the development of a new design and the migration of the site to another CMS.

The success of this project underscores the effectiveness of employing classic SEO promotion methods and maintaining a consistent approach, resulting in a steady and significant increase in organic traffic from Google.

Key Takeaways:

1. Implement a comprehensive website promotion strategy, including on-page and off-page optimization techniques.
2. Regularly monitor and adjust your SEO efforts to adapt to changes in search engine algorithms and market trends.
3. Prioritize quality content creation and optimization to enhance user experience and search engine visibility.
4. Invest in technical SEO audits and regular monitoring to identify and address any technical issues impacting search engine performance.
5. Build a strong link profile through diverse link-building strategies tailored to your industry and target audience.
6. Track and analyze key metrics, such as organic traffic and keyword rankings, to measure the effectiveness of your SEO efforts and make data-driven decisions for continuous improvement.

By following these strategies and remaining dedicated to your SEO efforts, you can achieve significant growth in organic traffic and enhance your website’s visibility and success online.