Navigating the Google Core Update September 2019: How We Restored Organic Traffic

Our client, who is a plastic surgeon, approached Netrocket after experiencing a significant decline in monthly website traffic. The traffic dropped from 7,000 to 2,000 users caused by the September 2019 Core Update, also known as the Google Algorithm Update, in September 2019. This update mainly impacted websites related to Your Money Your Life (YMYL) topics. Our experts were assigned the task of restoring the lost positions.

Our client, a well-known plastic surgeon, faced a significant challenge after the Google Search Update in September 2019. Like many website owners, they experienced a drastic decrease in monthly traffic on their once-flourishing online platform. This was due to the update’s impact, which targeted websites related to Your Money Your Life (YMYL) topics – making it challenging to navigate search engine algorithms.

To help our client, the Netrocket team worked diligently to restore their lost positions in search engine rankings and provide valuable insights and strategies.

We revamped the website’s blog articles and commercial pages and added new content. The website’s traffic increased and continues to grow even after six months of work.

The case underscores the critical importance of high-quality content within Your Money Your Life (YMYL) topics. To shield your site from traffic fluctuations resulting from Google algorithm updates, it’s imperative to maintain ongoing adherence to Google’s Quality Raters Guidelines (QRG) and prioritize the principles of Expertise, Authoritativeness, and Trustworthiness (EAT).

Key Takeaways:

1. Prioritize Content Quality: Invest in creating authoritative and trustworthy content, particularly in sensitive niches like healthcare.
2. Continuous Compliance: Stay abreast of Google’s Quality Raters Guidelines and consistently ensure your content meets their standards.
3. Elevate EAT: Foster Expertise, Authoritativeness, and Trustworthiness in your content and overall site presentation to bolster credibility.
4. Regular Content Audits: Conduct periodic reviews of your existing content to identify areas for improvement and ensure alignment with current best practices.
5. Strategic Content Rewriting: Consider revising older blog content and commercial pages to maintain relevance and effectiveness.
6. Monitor and Adapt: Stay vigilant for algorithm updates and be prepared to adjust your strategies accordingly to safeguard and enhance your site’s performance in search engine rankings.

Through strategic reworking of existing blog content and the meticulous rewriting of commercial pages, our efforts produced tangible results in improved search engine rankings and increased organic traffic. This highlights the significance of consistent content optimization and commitment to Google’s guidelines in achieving sustained growth and visibility online.