Navigating the Google Core Update September 2019: How We Restored Organic Traffic
organic traffic in 6 months
months
Website traffic dynamics from September 2019 to July 2020, following the Google Core Update September 2019, saw a remarkable resurgence.
About the Project
- Industry: Plastic surgery
- Promotion Region: Ukraine
Goal:
- To remove the medical site from the Google YMYL filter and restore traffic after the Google September Core Update 2019.
Our client, who is a plastic surgeon, approached Netrocket after experiencing a significant decline in monthly website traffic. The traffic dropped from 7,000 to 2,000 users caused by the September 2019 Core Update, also known as the Google Algorithm Update, in September 2019. This update mainly impacted websites related to Your Money Your Life (YMYL) topics. Our experts were assigned the task of restoring the lost positions.
The Challenge
Our client, a well-known plastic surgeon, faced a significant challenge after the Google Search Update in September 2019. Like many website owners, they experienced a drastic decrease in monthly traffic on their once-flourishing online platform. This was due to the update’s impact, which targeted websites related to Your Money Your Life (YMYL) topics – making it challenging to navigate search engine algorithms.
To help our client, the Netrocket team worked diligently to restore their lost positions in search engine rankings and provide valuable insights and strategies.
Execution / Optimization Process
Analysis of the site’s link profile
We thoroughly analyzed all donor domains as part of our natural search engine optimization services. Thankfully, since the website is relatively new, we identified no “bad” donors. Therefore, we shifted our focus towards building a solid link profile, which will pave the way for long-term growth and improved visibility in search engine results.
Creating an author page
As a WordPress SEO consultant, we ensured that our client’s website, which belonged to a plastic surgeon, followed the best practices for authorship attribution. Our client was prominently featured as the author of all articles, and a brief biography was provided beneath each post. Additionally, we strategically included links to the dedicated About the Author page and the plastic surgeon’s social media profiles, improving credibility and online visibility.
Creating quality, authoritative content
As a WordPress SEO company, we take a meticulous and strategic approach to content creation. At that time, we gained valuable insight into the importance of including contraindications in medical articles, and we promptly integrated this information into all our new articles. Before crafting the content, our content manager prepared a detailed brief for the plastic surgeon, ensuring the information presented was accurate and objective.
We also have a rigorous selection process for copywriters, only collaborating with seasoned authors with extensive medical writing experience. This ensures that our blog articles provide comprehensive and authoritative content on the nuances of plastic surgery to our audience.
Adding certificates
The certificates have been posted on the site’s main page and duplicated on the About the Author page.
Adding About Us, Privacy Policy, and User Agreement pages
According to the Ukrainian Law on Personal Data Protection, all websites that utilize users’ data must have the last two pages.
The Results
We revamped the website’s blog articles and commercial pages and added new content. The website’s traffic increased and continues to grow even after six months of work.
Summary / Conclusion Takeaways
The case underscores the critical importance of high-quality content within Your Money Your Life (YMYL) topics. To shield your site from traffic fluctuations resulting from Google algorithm updates, it’s imperative to maintain ongoing adherence to Google’s Quality Raters Guidelines (QRG) and prioritize the principles of Expertise, Authoritativeness, and Trustworthiness (EAT).
Key Takeaways:
- Prioritize Content Quality: Invest in creating authoritative and trustworthy content, particularly in sensitive niches like healthcare.
- Continuous Compliance: Stay abreast of Google’s Quality Raters Guidelines and consistently ensure your content meets their standards.
- Elevate EAT: Foster Expertise, Authoritativeness, and Trustworthiness in your content and overall site presentation to bolster credibility.
- Regular Content Audits: Conduct periodic reviews of your existing content to identify areas for improvement and ensure alignment with current best practices.
- Strategic Content Rewriting: Consider revising older blog content and commercial pages to maintain relevance and effectiveness.
- Monitor and Adapt: Stay vigilant for algorithm updates and be prepared to adjust your strategies accordingly to safeguard and enhance your site’s performance in search engine rankings.
Through strategic reworking of existing blog content and the meticulous rewriting of commercial pages, our efforts produced tangible results in improved search engine rankings and increased organic traffic. This highlights the significance of consistent content optimization and commitment to Google’s guidelines in achieving sustained growth and visibility online.
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