Local SEO for HVAC contractors: +453% Organic Traffic in 12 Months

The company needed to enhance its local search rankings to outperform competitors in the San Jose area and increase its service bookings via its website.

We started working with them in May 2023 and through the 12-month marathon, we tailored the HVAC SEO strategy and created a roadmap accordingly.

Despite their extensive experience and high-quality service, our client’s company faced significant challenges in maximizing their online visibility and attracting more local customers through organic search.

That’s why we conducted a site audit, analyzed competitors, and then created a promotion strategy. Our team knows how important it is to conquer higher rankings, and a WordPress SEO Services has helped this project gain a competitive edge in the market.

*note: for SEO marketing for HVAC contractors optimizations might vary.

The audit

During the audit, some problems were identified on the site:

• website load speed;
• microdata markup;
• broken links;
• sitemap accessibility.

After a certain period, these problems were solved.

Technical SEO optimization

For this project, as for any other, we started with technical SEO optimization.

A comprehensive SEO audit was conducted to identify and resolve several critical issues affecting the site’s performance. This included:

• Website Load Speed: Optimization steps were taken to enhance the website’s loading speed.
• Microdata Markup: Implementation of structured data to enhance search engine understanding and display in SERPs.
• Broken Links: Identification and repair of all broken links to improve site navigation and SEO.
• Sitemap Accessibility: Corrections were made to ensure the sitemap was accessible and correctly indexed by search engines.

Then we proceeded with competitor and demand analysis, conducting thorough analyses of both competitors and market demand to pinpoint opportunities and refine our local SEO for HVAC approach.

Keyword strategy

After we created keyword strategy: Effective keywords were selected and categorized for optimizing current content and guiding new content development, including the creation of new service pages. Additionally, we targeted keywords associated with nearby locations the client serves to broaden their market reach and enhance visibility.

Also, this project needed a targeted backlink-building strategy: to improve the website’s domain authority, we focused on acquiring backlinks from reputable and relevant industry-specific websites. This strategic effort was aimed at enhancing the site’s credibility and search engine ranking.

What about a local directories’ strategy? We enhanced the client’s local SEO for HVAC by accurately listing their business in prominent local directories, ensuring consistency and improving discoverability in their area.

Google My Business Optimization

Of course, we didn’t miss the Google My Business Optimization. The business profile was actively managed with regular updates, responses to reviews, and posts detailing recent projects.

Finishing with consistent NAP Information: Ensured consistent name, address, and phone number across all online platforms to boost local search relevance.

Our SEO initiatives significantly enhanced the company’s presence on search engine results pages, especially for crucial industry-related queries.

Significant growth was observed in total keywords for the USA, escalating from 1,115 to 4,362. The keywords in the TOP 1-3 increased from 13 to 57, and those in the TOP 4-10 rose from 43 to 233. Additionally, keywords in the 11-20 positions improved from 99 to 459, highlighting a substantial enhancement in search engine performance and visibility.

Clicks and Impressions (Search Console)

• Total clicks in May 2023 were 1,356 which increased to 1,708 in May 2024, indicating a 26% increase.
• Total impressions saw a consistent increase from 109,444 in May 2023 to a peak of 191,755 in May 2024, representing a 75% increase.

While clicks experienced fluctuations, consistent impression growth signifies increased visibility.

We achieved first-page rankings on Google for over 200 targeted local keywords:

Conversions

Service bookings through the website rose by 45%, and direct inquiries via phone increased by 60%.

This local SEO for HVAC case study has demonstrated the power of a targeted SEO strategy and increasing a company’s online visibility within a customer engagement.

After technical optimization of the website and strategy implementation, we started to see the results.

HVAC SEO services in San Jose have key initiatives, like technical SEO optimization, strategic keyword targeting, and local directory listings, that were pivotal in achieving a 453% increase in organic traffic within a year. Additionally, the company’s local presence was solidified by ranking first for their main keyword “HVAC San Jose” and increasing their targeted keywords in Google’s top 10 by 418%.

Here are some Takeaways we want to share with you:

1. Technical Optimization is Fundamental: ensuring that the website is technically sound (fast load times, no broken links, correct microdata markup) is crucial for SEO success.
2. Local SEO is Highly Effective: for local businesses, a well-executed local SEO strategy that includes Google My Business optimization and consistent NAP information across platforms can lead to significant gains in visibility and traffic.
3. Continuous Improvement is Necessary: SEO is not a one-time effort but requires ongoing adjustments and updates based on market trends and competitor activities.
4. Integration of Multiple SEO Tactics: the combination of on-page optimizations, backlink strategies, and local SEO tactics can synergistically improve a website’s SEO performance.

Implementing these strategies and continuous monitoring and optimization will ensure sustained growth and competitiveness in the SEO landscape, and if you still doubt or don’t know where to start – our team can help you with that:)