Organic SEO Case Study for an IT Company:
+221% Organic Traffic in 3 Months

The client contacted us with the goal of increasing traffic and, accordingly, conversions on the site. We can highlight the main goals of the client:

• Optimize key website pages to improve performance and user experience.
• Increase organic traffic to the website through targeted SEO strategies.
• Enhance site visibility in search engines for keywords related to Magento development and eCommerce services.
• Create an SEO-optimized blog to attract traffic through informational queries.

Our team knows how important it is to conquer higher rankings, and organic SEO specialists can help your business gain a driven edge in this market. So, we started to work on our goals.

To achieve the outlined goals, the ongoing SEO services were started:

• analysis of the current state of the website;
• technical optimization;
• keywords and content research;
• external optimization;
• local SEO optimization;

After a certain period, these steps were executed in this organic SEO case study.

We started with the technical audit of the site. Key competitors were studied: their strategies, keywords, and content structure. The current positions of the site for key queries were analyzed.

Then, we proceeded with technical optimization. Errors identified during the audit were resolved, including duplicate meta tags, incorrect canonical links, and low page loading speed.

The mobile version of the site was optimized.

A thorough analysis of keywords related to Magento development and eCommerce services was conducted. Optimized landing pages were created for the following services:

• Magento development and support.
• Payment system integrations.
• Mobile application development.

A content plan for the blog was developed, including articles on popular topics in development and e-commerce. Publishing articles for target informational traffic.

We proceeded with a quality link-building strategy, focusing on obtaining links from relevant IT resources and blogs.
Guest posts were created on authoritative platforms.

The last step was to configure a Google Business profile to increase visibility in local searches.

Local service pages were also created for the city where the company is located and for major cities in neighboring states.

After 3 months of productive collaboration, the organic traffic increased by 221% in just 3 months. The search visibility was augmented as well. The number of keywords in the top 10 grew by 223% (from 460 to 1,030). 160 new keywords achieved top 3 rankings.

A blog was built from scratch, generating significant traffic. Articles rank in the top 10 for targeted keywords.

Metrics from Google Search Console for the past 6 months

Keywords based on Semrush data

Keywords based on Ahrefs data

Top keywords according to Ahrefs

In this organic SEO case study, we see how, thanks to a well-planned SEO strategy, the IT company not only improved its search engine rankings but also significantly increased the number of leads, which directly contributed to business growth.

Our team also provided recommendations for further growth. Expanding the blog section by adding case studies of successful projects and technical articles. Deepen local SEO optimization by creating pages for each target region. Implement rich snippets (FAQ, reviews) to increase click-through rates in search results.

We can highlight the key takeaways from this case:

• A comprehensive approach to technical and content optimization significantly increased the site’s visibility.
• The use of a long-term link-building strategy ensured stable positions in search results.
• Regular updates and additions to content strengthened the site’s rankings for highly competitive keywords.

Our team always tailors the approach to the specific needs of a project.