Daily clicks
Total Keywords
Conv
Organic traffic dynamics according to GA4 data, which we configured at the beginning of February 2023
In January 2023, a client approached Netrocket requesting Travel SEO services. The client’s objectives for our WordPress SEO agency included:
The company has been in the market since 2016 and started operations after the end of COVID-related restrictions. At the start, the client had up to 70 paid subscriptions per month.
We have developed an SEO strategy for the next 6 months and have started to implement the approved plan, incorporating the insights of our WordPress SEO consultant.
We conducted market research on cheap airline tickets and the main SEO metrics of competitors and recorded the metrics we had at the start of our work. Evaluation of the current state of the website, its visibility, and performance. Correction of technical errors, such as inaccessible pages and slow loading.
Identifying keywords and phrases related to the search and sale of cheap flight tickets. Analysis of the keywords that competitors’ pages are ranked for.
Optimization of titles, meta-tags, URLs, page text, and header structure. Creation of new unique pages for less popular categories. Development of logically connected sections and subsections, all while emphasizing the importance of b2b SEO services.
Developing an off-page optimization strategy to enhance the ranking of keywords across priority categories, as well as to increase brand recognition and the frequency of brand-specific search queries for the website.
Throughout the process, we continuously worked on expanding the database of authoritative and thematic websites.
Every day, we checked the volume of daily organic traffic and conversions. We monitored the positions of keywords across all main clusters.
Every week, we conducted technical audits of the website, creating tasks for the developer to fix any errors.
Monthly, we analyzed user behavior on the site using heat maps and scroll maps. We recorded and analyzed monthly metrics by the number of sessions per page, by country, and by traffic channels.
The number of clicks per day in Google search results increased by 151% (from 131 clicks at the start to 329 clicks when writing this case study).
The number of daily Impressions increased by 80% (from 8,590 to 15,524).
Organic traffic according to GSC data at the start of SEO efforts.
Organic traffic according to GSC data over 11 months.
The amount of Organic Traffic from Google, according to Ahrefs data, increased by 40% (from 2,359 in February 2023 to 3,974 in January 2024.
The number of keywords in Google according to Ahrefs data increased by 225% (from 2,592 in February 2023 to 8,443 in January 2024).
The volume of organic traffic from Google has increased by 46% (from 3,550 in February 2023 to 5,153 in January 2024), according to data from Semrush.
The number of keywords in Google, according to Semrush data, increased by 80% (from 6,389 in February 2023 to 11,514 in January 2024).
The average number of transactions increased by 407%, from 70 transactions per month (according to the client’s CRM data) to 355 transactions per month according to GA4 data.
To calculate the average number of transactions, the total number of transactions from GA4 since the start of operations and a period of 11 months were considered.
Organic traffic dynamics according to GA4 data, which we configured at the beginning of February 2023
Conclusion Takeaways:
Implementing these key takeaways can empower you to enhance your SEO efforts, drive organic traffic, and achieve your business goals effectively in the competitive online world.
Check out our real-life Case Studies, that demonstrating the solid results we’ve achieved for our clients.