SEO for Wedding Business:
+ 46% Traffic and +35% Purchases in 6 Months

We started working on the client in June 2023, by making an initial checkup of their website and establishing clear goals and objectives for a 6-month ride.

SEO for wedding industry focused on bolstering the digital presence of a platform catering specifically to engaged couples looking for wedding dance lessons.

The challenge was to stand out in a market saturated with similar offerings because the competition in the online wedding services industry was wild.

We needed not only to outstand their competitors, but also to make website improvements in content quality, load speed, mobile usability, and conversion rates.

To help their website be crawled easier by search engines and receive organic results.

*note: for CMS WordPress SEO Services might vary.

During the audit, some problems were identified on the site:

• website structure;
• loading speed;
• responsiveness and websites adaptability;
• UX/UI issues;
• missing CTA’s.

After a certain period, these problems were solved.

We started our optimization process from keyword research and strategy development. We conducted comprehensive keyword research to identify high-potential keywords. Analyzed competitors to understand the content gaps and opportunities.

Continuing with on-page SEO improvements:

optimized meta tags and descriptions with targeted keywords. Enhanced site structure with clear navigation paths and internal linking strategies.

Followed by technical SEO improvements:

we improved website loading speed by optimizing images and leveraging browser caching.

Made the website fully responsive to ensure a seamless experience on mobile devices.

Implemented structured data to enhance visibility in search results with rich snippets.

Then we launched off-page SEO tactics and developed a link-building strategy focusing on obtaining high-quality backlinks from wedding SEO and dance-related websites.

After we continued with UX Optimization:

Enhanced UX design elements included a streamlined page layout and visually appealing design themes consistent with wedding aesthetics. Interactive elements such as real-time booking systems for dance lessons and interactive tutorials enhanced user engagement and satisfaction.

Finishing with conversion optimization. We focused on increasing site conversions through A/B testing of landing pages to determine the most effective designs and messages. We counted on all the specifics of wedding SEO, so implementing strategic CTA buttons to guide users through the conversion funnel and introducing special promotions for first-time visitors to increase signup rates and bookings was essential.

So don’t neglect using technical SEO services to prepare your website to the best condition possible.

Organic Traffic Increase

Saw an increase in organic traffic within six months.

Significant improvement in organic traffic from 342 to 814, according to Ahrefs (138% increase in organic traffic):

Significant improvement in organic traffic, according to GSC:

According to Google Search Console data over the past 6 months, the increase in impressions is approximately 180% (from 31 707 to 88 783), and the increase in clicks is approximately 231% (from 629 to 2080).

Significant improvement in organic traffic, according to Semrush (1000% increase in organic traffic):

Dynamics of organic traffic according to GA4 data:

Users: The number of users increased from 4,790 in the earlier period (12 Jun – 12 Dec 2023) to 6,990 in the later period (13 Dec 2023 – 13 Jun 2024), marking a 45.93% increase.

Sessions: The session count rose from 8,630 to 11,388, reflecting a 31.96% increase.

Keyword Rankings

Over 76% of targeted keywords achieved a TOP-10 ranking in SERPs.

Comparison of positions BEFORE the start of work – December 1, 2023

AFTER the completion of work – June 11, 2023

Over the past six months, we have significantly improved the organic rankings of the website’s keywords. According to Semrush data from June 2024, the site now features 1,696 keywords in the TOP-100 search results, up from 969 in December 2023. Of these, 30 keywords have reached the TOP-3, a notable increase from 8 keywords in December 2023. Additionally, 156 keywords now rank within the TOP-4 to TOP-11 range, significantly higher than the 59 keywords in December 2023. This progress represents a 187% increase in keywords in the TOP-10.

This case study illustrates that with the right approach and tools, even niche websites in competitive industries can achieve significant improvements in both visibility and engagement, leading to tangible business results.

SEO works well for server products, both for the B2C and B2B segments.

The SEO campaign demonstrated the power of a well-rounded wedding SEO strategy that includes both on-page and off-page tactics.

Here are some key takeaways we want to sare with you:

1. Importance of Keyword Research: Tailored content that meets specific user intents can dramatically improve visibility and engagement.
2. Technical Optimization Is Crucial: Enhancements in site speed and mobile usability are vital for keeping visitors engaged.
3. Continuous Improvement: SEO is an ongoing process that requires adaptation and refinement as market dynamics and search algorithms evolve.

Our team knows “ins and outs” of the most popular CMS platforms, plugins for improvement, incompatibility issues, and much more – whether you are running your website on WordPress or another CMS – SEO is always what matters. We can help your business to reach your goals as well:)