Google Ads for B2B Business Expansion Services: 5.5-fold Increase Outcome

In March 2021, a local business expansion services company contacted Netrocket for assistance. The client had made independent attempts to set up Google Ads for B2B campaigns for two months, but it only brought in 63 requests at a cost of 545 UAH. The total expenses incurred amounted to UAH 34,300.

The results of the client’s Google Ads for B2B ad campaigns at the time of contacting Netrocket

Our team of specialists was assigned to increase the number of requests while reducing their costs. To achieve this goal, we launched Google Ads for B2B business ads across all the areas the client intended to run and expanded them for all relevant keywords.

We encountered several limitations while addressing this task, such as:

• a need for direct commercial inquiries,
• users seeking information rather than services,
• and competition from both direct and indirect sources. For instance, for the query ‘grain export’, the client had to compete with similar companies and transshipment terminals, customs clearance organizations, etc.

In a dynamic and fruitful collaboration spanning two months, our expertise as a dedicated B2B PPC agency bore significant results for the project.

• We garnered an impressive 348 requests from advertising, marking a remarkable 5.5-fold increase compared to the client’s previous outcomes for the same period.
• Demonstrating our commitment to efficiency and cost-effectiveness, we successfully slashed the conversion cost from 545 UAH to 167 UAH, surpassing the client’s expectations and achieving a reduction of more than twice.

This exceptional performance underscores the value of choosing specialized B2B inbound marketing services, emphasizing our proficiency in driving results and optimizing campaign strategies. The transformative impact on request generation and conversion costs solidifies our position as a strategic partner in navigating the intricacies of B2B digital advertising.

Our extensive experience underscores the effectiveness of a meticulous approach. We demonstrate that it is possible to attract traffic and leads even in a competitive environment by strategically utilizing low-frequency and non-commercial queries. This approach aligns with our commitment to providing exceptional B2B digital marketing consulting services, showcasing the power of insightful strategies in optimizing outcomes in challenging scenarios.

Optimizing our approach, we implemented several key strategies that significantly contributed to the success of the campaign:

1. Leverage Extra Lead Magnets:

   Our campaign promoting a webinar proved highly effective. By delving into the intricacies of companies’ foreign economic activities, we attracted over 100 top executives and owners of local businesses venturing into foreign markets. This diversified approach helped broaden our reach and engagement.

2. Regular Monitoring and Data-Driven Optimization:

   Rigorous monitoring of reports, including conversions, demographics, and timing, allowed us to gather reliable data. This informed decision-making enabled us to optimize the campaign efficiently, ensuring maximum impact without unnecessary budget expenditure.

3. Testing Landing Pages and Offers:

   Recognizing the significance of user experience, we extensively tested various landing pages and offers. This comprehensive approach helped us discern notable differences in Ads CTR and the number of hits. Tailoring our strategy based on these insights allowed for a more effective and targeted campaign.

4. Strategic Use of Smart Campaigns:

   When faced with elevated prices in the Search, we strategically implemented Smart Campaigns. This adaptive approach allowed us to maintain visibility and competitiveness in the market while optimizing costs.

5. Budget Flexibility and Targeted Bidding:

   Overcoming the fear of increasing budgets and bids for specific keywords, we prioritized quality over quantity. This shift in mindset proved advantageous, as attracting fewer but higher-quality users resulted in more meaningful applications and tangible profits for the company.

Through a meticulous overhaul of keyword research and a strategic restructuring of campaign elements, we successfully launched Google Ads. The outcome was remarkable – we achieved a substantial 348 leads in less than two months.

This case study exemplifies our commitment to dynamic strategies, continuous optimization, and a results-driven approach to digital marketing.