Healthcare SEO Case Study:
New page in top 3-5 positions in US and UK in 3 months

The client approached us with the problem that organic traffic and conversions had stopped growing, and SEO services for healthcare — a good SEO strategy — is the right way to solve it.

Before collaboration with Netrocket, the site was handled by another agency that specializes in doctor SEO services for healthcare.

The client approached us in June 2024 with the goal of further website growth. The healthcare niche is highly competitive and complex, so you need to be on the pulse with the market in order to keep your audience and potential clients.

One more speciality of this niche is the monitoring of E-E-A-T factors and content quality.

You might wonder what E-E-A-T factors are? Check out our article to get to know why is content important for healthcare SEO and details to improve your medical practice.

It’s also good to remember that every business that has a physical location can be improved with local SEO for healthcare businesses.

During the audit, some problems were identified on the site:

• Broken pages
• Low page loading speed
• Empty meta tags
• Problems with language versions

There was also a problem with the site structure. There were many disease pages scattered across the site, many pages with diseases that are not treated with stem cells, or there were no targeted queries for this disease. A new site structure was created and implemented with a clear division of diseases by type/organ and highlighting priority diseases.

Also, considering that the subject of the site is medical business, our team has been improving the E-E-A-T factors: we added the author, the length of reading the text, the date of publication and update, references, and much more.

We conducted a niche and competitor analysis. It turned out that most competitors get most of their traffic from a page with the cost of stem cell therapy, and our client did not have such a page.
Therefore, the first and most important task after technical edits to the site was to collect target semantics for queries and create and bring this page to the top as quickly as possible.
For this, donors for this page were selected in advance and placed immediately after the page was created. Additionally, internal links to the page were placed.

In parallel to this, we also worked with the new structure and target diseases. The semantics, which had not been updated since 2021, when the client started working with the previous agency, were reassembled. Work on the content for the site also began. Especially for this project, we used medical copywriters who can create the most relevant content.

For the off-page strategy, we started with an analysis of competitors’ donor domains. We saw that competitors use a large number of thematic sites for placement, not only those related to medical topics but also directly dedicated to stem cells. At the same time, links to our client were mainly from news sites without a specific topic. Therefore, we decided to use thematic sites of competitors and additionally look for other thematic sites.

We also plan to test the conversion of pages with different types of content: disease pages with more specific medical content and pages written in simpler language that everyone can understand.

Organic traffic

Organic traffic to the priority page

Organic keywords

Keywords at the top of the priority page

Keyword growth to top positions

Page indicators

Priority page indicators for 3 months according to GSС data

Comparison of the entire site’s performance over the last 3 months with the previous ones

Traffic and conversion rates

Comparison of traffic and conversion rates for the last 3 months with the previous one according to GA4 data

This case study with a stem cell clinic shows how important it is to analyze your direct competitors and not be afraid to use analyzed tactics to reach great results.

It is equally important to have a clear and correct website structure, highlight key services/pages, and, first of all, promote them.

Also, do not forget about E-E-A-T factors, especially in such an area as the medical business and healthcare industry overall. It affects your rankings directly.

The Netrocket team, in the head of a WordPress SEO specialist, successfully completed the client’s tasks. In just 3 months, we achieved an increase in the total amount of traffic by 34% and the number of conversions by 24%
We managed to solve a large number of technical problems on the site, create and implement a new website structure, and highlight and start promoting priority diseases

These are the conclusions, and we can share some advice with you:

• Research of the niche and competitors is important in such a niche.
• Internal and external SEO are equally important to take the highest possible positions.
• It is better to delegate content creation to a person with experience in this field to achieve more expert content for your site.

To easily get such outstanding results, it is necessary to work with consultants and experts in organic SEO. Their experience and targeted approach are the keys to the success of the project and ensuring sustainable growth of organic traffic.