SEO Services for Doctors & Medical Practices

The first step in increasing your medical practice’s visibility is to conduct a website SEO audit which a medical practice SEO agency should do. We will analyze your website and identify its strengths and weaknesses. An SEO audit will help you identify ways to improve your site’s performance.

We will conduct a niche and competitor analysis to increase your visibility further. By doing so, we will be able to determine your website’s focus, making it easier for people to find it. We will also identify your competitors, as well as websites that are similar to yours. 

Our healthcare SEO firm will help you determine your strategy and focus on what your audience is searching for.

Keyword research is the foundation of every SEO strategy. To get your medical website to rank higher in search results, you’ll first need to identify what keywords your target audience is searching. 

Then, you’ll want to build content around these keywords that answer user questions directly and engage readers to stay on your page. Optimizing your content for your target keywords will increase your click-through rate (CTR) and visibility in search results.

You should focus on quality content to boost your visibility and appear at the top of SERPs. The more original content you create, the better. Your content should be helpful, detailed, and search engine friendly. Our SEO team writers will ensure that your blog content is assigned to a writer who specializes in the medical field.

Once you’ve done your keyword research, it’s time to optimize your on-page content for SEO. This is the content you’ll be posting on your website. First, make sure you’re using the right URL structure. 

The best practice today is to have your main keywords as the URL. So if you’re a dermatologist specializing in treating psoriasis, you may want to have your website’s URL be something like “dermatologist-psoriasis-new-york” to make it as easy as possible for users to find you when they search for “dermatologist-psoriasis-new-york.

Site speed is a major ranking factor in Google’s algorithm. Google has confirmed that site speed directly influences your search engine ranking as well as structured data or rich snippets. 

But why is site speed important for SEO? When you have a slow-loading website, Google has to redirect people to a “spidering” page. Google will load a cached version of your website, which can take up to eight seconds to load. This is a huge turn-off, and potential leads might go elsewhere.

If your business or practice has a physical location, you’ll want to make sure it’s listed on Google Maps. This means you’ll have to create a Google My Business account. Once you’ve created your account, you’ll want to verify your business location on Google Maps. 

Once you’ve verified your business location, you’ll want to add as much information about your business as possible. Make sure you add photos of your business, what services you offer, your operating hours, and any other information that would be helpful for potential customers.

Once you’ve created your Google My Business page, you’ll want to optimize it for search engine optimization. You can do this by adding a website URL. You can also add a link to your website from your Google My Business page by clicking “edit” or “manage” on your GMB page and clicking “link to a website.”

Social media is an essential factor in search engine optimization. According to a Google study, people spend more time on social media than on Google every month. You’ll want to optimize your content for social media channels like Facebook, Instagram, Twitter, and LinkedIn. This will help you increase your website traffic and SEO.

A website or business can maintain its good reputation on search engines by using search engine reputation management (SERM) tools. Alternatively, if their reputation is damaged, they can use SERM tools to try to repair it. 

A bad reputation can destroy a business, but SERM saves them from such a fate. Our SERM audit ensures that your online reputation is on a positive note. Having a good reputation builds your brand name which attracts more customers.

You can also increase your SEO by building links from external websites. When you get other websites to link to your website, you’ll increase the authority of your website. The more authoritative your website is, the more likely it will show up on the first page of Google. 

You can do this by getting other websites to link back to your website in a variety of ways, including:

• Guest blog posts
• Get other websites to reference your website in their articles. This is called citation
• Get other websites to mention your website in forums and comments

Once you’ve implemented all of these SEO strategies, you’ll want to make sure you’re monitoring your website’s performance. You can do this by using the following tools:

• Google Search Console to see how many impressions your website is getting and how many people are clicking on your website from Google
• Google Analytics to track your website’s traffic and conversion rates 
• Google Trends to see if your website’s search engine traffic is increasing 
• SEMrush and Ahrefs to see your website’s ranking in Google
• Buzzsumo to see what articles are getting the most shares

Paid advertising is a powerful way to jumpstart your SEO efforts, and it can be a good fallback when your organic efforts fail to produce results. Paid ads are visible only to people who are actively searching for goods or services like yours, so they can be an efficient way to reach your target audience.