GMB Local SEO for a UK-Based Removal Services Platform
in profile news
in local search visibility for key service-related keywords
in user actions
Organic growth in 5 months
About the Project
- Industry: Online Platform for Removal Services
- Target Region: United Kingdom
A UK-based platform designed to compare and book affordable and competitive man and van removal services. The platform caters to both commercial and residential clients, offering instant quotes and easy booking for house and flat removals.
The focus of this case study is on optimizing the platform’s Google My Business profile to improve local search visibility and drive user engagement. If you need the same for your business, you should consider hiring the help of an organic SEO agency.
The Challenge
The platform faced several challenges in optimizing its Google My Business profile:
- Low visibility in local search results for key services.
- Incomplete information across its GMB profile.
- Limited user engagement with the GMB profile, leading to fewer inquiries and conversions.
- Underutilization of GMB features.
Given the competitive nature of the removal services industry in the UK, it was essential to optimize the GMB profile to stand out in local searches and attract more users to the platform. But if you were thinking about leveraging your brand all over the country or even beyond, you can consider national SEO services for that purpose.
Execution/Optimization Process
During the audit, some problems were identified in the GMB profile, but after a certain period of implementing GMB local SEO strategies, these problems were solved.
The optimization process involved several key steps:
Profile Information Audit & Update
- Conducted a comprehensive audit of the GMB profile.
- Optimization of the company name to ensure it aligns with key search terms and accurately represents the business.
- Added additional categories to the GMB profile to describe the company’s services more accurately, helping to increase visibility in relevant searches.
- Included a ‘Services’ tab in the GMB profile, detailing the various offerings of the platform to provide users with a clearer understanding of the services available.
- Enhanced the profile with high-quality images and videos showcasing how the platform works and its benefits..
Local Keyword Optimization
- Researched relevant local keywords focused on removal services and man and van comparisons across the UK.
- Integrated these keywords into the GMB profile, particularly in the business description, service listings, and posts.
Customer Engagement Enhancement
- Encouraged users who successfully booked removal services through the platform to leave reviews, highlighting their experience with both the platform and the service providers.
- Regularly responded to customer reviews to build trust and encourage further engagement.
- Developed instructions for working with reviews to ensure consistent and effective responses that enhance customer trust and profile reputation.
Leveraging GMB Posts
- Publishing posts with general information about the company, promotions, and current news.
- Explained how to post news and promotions using keywords for the profile display campaign, ensuring posts are optimized for maximum visibility.
Performance Tracking & Continuous Improvement
- Set up tracking for GMB insights, focusing on metrics like profile views, search queries, and user actions (website visits, call button )
The Results
The GMB optimization led to notable improvements in the platform’s online presence and user engagement:
146,5% increase in profile views within the first four months post-optimization (from 1199 to 2956 views).
110.3% growth in user actions, including website visits and quote requests.
158,7% improvement in local search visibility for key service-related keywords.
Enhanced customer engagement, with a significant increase in positive reviews.
Summary/Conclusion Takeaways
In this case study, we can demonstrate that a well-optimized GMB profile can be a powerful tool for platforms looking to enhance their presence in local search results and attract more users. Our team always tailors the approach to the specific needs of a project. If that’s the results you need for your business, you can hire SEO consultant to receive some details regarding your project.
The successful optimization of the GMB profile highlights the critical role that GMB local SEO plays in driving visibility and conversions for platforms in competitive industries. By focusing on consistent information, local keyword integration, and customer engagement, the platform significantly improved its GMB profile performance, leading to increased user interaction and bookings.
We can share pieces of key takeaways:
- GBP Optimization is key: by focusing on main elements like your company name, categories, and services, you improve your local search rankings and increase the website’s visibility.
- Regular updates to the GMB profile, including posts and reviews, can significantly boost visibility and user engagement.
- Leveraging customer reviews and the Q&A section helps build trust and enhance the platform’s reputation.
By implementing all these steps in your practice, you can reach the same significant results as this project, or maybe even better.
Contact us for a detailed consultation.
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