SEO for Accounting: Achieving Remarkable Growth Through Strategic Optimization
organic traffic growth
growth in new users
increase in sessions
Organic traffic for the period December 2019 (before our work began) to November 2020 (at the end of our work) increased significantly.
About the Project
- Industry: Accounting services and financial consulting
- Promotion Region: United Kingdom
- Promotion Period: May 2019 to November 2020
- Niche Aspects: Working in the accounting SEO, and finance-related niche requires adherence to the principles of expertise, credibility, and reliability, known as the E-A-T factors
Tasks:
- increase organic traffic, with a particular focus on B2B SEO services;
- improve positions for highly competitive keywords;
- create a content strategy for the regular creation and publishing of new content;
- improve brand awareness and the company’s image among potential customers
The Challenge
- Technical errors on the website.
- The website does not adhere to the standards for YMYL site topics.
- Clients in Western markets tend to prefer companies with a strong reputation and years of experience in the field. This means that even if a newcomer provides better working conditions, clients may still be cautious about them. It is essential to keep this in mind when giving accounting SEO services.
- Lack of differentiation between commercial and informative keywords. Users may immerse themselves in a related topic and its complexities while choosing a service. They do this to examine the service itself and the company’s competency in great detail. As a result, up to 80% of the output may consist of informational articles, even for commercial keywords.
Execution / Optimization Process
Our team of WordPress SEO consultants split the SEO process for accounting firms into five steps to ensure that we put in the required effort.
Audit and Fix Technical Errors
- We analyzed the technical condition and the optimization level for search engines, incorporating expert SEO consulting strategies.
- We then went on to fix any technical errors that we may have come across.
Competitor Analysis and Development of a Promotional Strategy
- We analyzed the competition and developed a promotional strategy to help our client stand out.
Keyword Research and On-Page SEO
- We formed the site’s keyword core, expanded the site’s structure, and compiled and implemented suggestions to improve service page conversions, optimizing for SEO for accounting firms.
- We also implemented a competent method of internal cross-linking and created Alt tags for all of the website’s images, taking keywords into account.
Content Strategy Development
- We prescribed meta tags (title, description, heading tags) for each web page.
- We created a blog section and developed a content strategy for blog posts.
- We also created a page for blog authors. The blog’s author is the company’s owner, a practical financial consultant. This has a good effect on the owner’s personal brand promotion.
Off-Page SEO
- We developed a link-building strategy and posted press releases on reputable sites.
- We also posted expert answers in thematic discussions on forums and Q&A sites.
- We launched promotions encouraging customers to post reviews on the Google Business Profile card and the client’s website.
- Within two months, we were able to gather over thirty reviews, which is crucial to the financial company’s reputation.
Adding Recommendations for YMYL-Related Topics to the Website
In addition to developing the info section and authoring the blog, we created the following pages:
- About Company
- Page with practicing consultants
- FAQ
- Licenses and diplomas
- Reviews
- The price for services
The Results in seven months
During the 7-month period, we tracked organic traffic before and after implementing SEO for accounting with Netrocket’s specialists
- Organic traffic growth: +200.55%
- Growth in new users: +210.55%
- Increase in the number of sessions: +187.02%
- Decrease in the failure rate: -38.26%
- Increase in the number of pages visited each session: +46.72 %
- Increase in average site visit duration: +11.38%
- Conversion rate growth 52.71%
- An 87.89% increase in the goals achieved
Summary / Conclusion Takeaways
Netrocket’s SEO strategy for accounting takes a comprehensive and strategic approach, resulting in significant organic growth and improved user engagement and conversion rates. By incorporating YMYL-related topics and focusing on reputation-building efforts, the client has been positioned as a trustworthy authority in the accounting services and financial consulting niche. The results speak for themselves, demonstrating the tangible value that Netrocket brings to its clients, turning SEO efforts into a powerful driver of business success in a highly competitive market.
Here are some key takeaways based on the case study:
- Technical Audit and Fixes: Conduct technical audits of your website regularly to identify and rectify any errors that may hinder search engine optimization efforts. Ensuring your website adheres to SEO standards is crucial for improving its visibility and performance.
- Competitor Analysis and Strategy Development: Analyze your competitors’ strategies to identify opportunities to differentiate yourself. Develop a comprehensive promotional strategy highlighting your unique selling points and helping you stand out in your industry.
- Keyword Research and On-Page Optimization: Invest in thorough keyword research to identify relevant terms and phrases your target audience is searching for. Optimize your website’s on-page elements, including meta tags, content, and internal linking structure, to improve its visibility and relevance for search engines.
- Content Strategy Development: Create a content strategy that provides valuable and informative content to your audience. Regularly publish blog posts and articles that address their pain points and demonstrate your expertise in your field. Incorporate personal branding efforts to enhance your credibility and trustworthiness by featuring key team members as authors.
- Off-Page SEO and Link Building: Develop a comprehensive off-page SEO strategy that includes link building, participation in relevant discussions and forums, and soliciting customer reviews and testimonials. Building a strong backlink profile and engaging with your audience can significantly improve your website’s authority and reputation.
- Focus on YMYL Topics and Reputation Building: If your website deals with topics related to Your Money or Your Life (YMYL), prioritize providing accurate and trustworthy information. Create dedicated pages that showcase your credentials, certifications, and customer testimonials to build trust and credibility with your audience.
- Monitor and Analyze Performance Metrics: Regularly track and analyze key performance metrics, such as organic traffic, user engagement, and conversion rates, to evaluate the effectiveness of your SEO efforts. Use this data to identify areas for improvement and refine your strategies accordingly.
- Partner with Experienced SEO Specialists: Consider partnering with experienced SEO specialists or agencies like Netrocket to leverage their expertise and resources. A tailored SEO strategy can help elevate your online presence and drive tangible results, ultimately positioning your business as a leader in your industry.
Are you ready to elevate your online presence and achieve remarkable growth in organic traffic, user engagement, and conversions? Contact Netrocket today to embark on a tailored SEO journey to position your business as a leader in the accounting and financial consulting niche. Let’s work together to transform your online presence and drive tangible results.
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