SEO For Dermatologists: +275% Organic Traffic Growth for Clinic Success
Organic Traffic
Engaged Sessions
Number of Events
Organic traffic: August-November 2022 (before work begins) vs. December 2022-March 2023 (after work is completed).
About the Project
- Niche: Cosmetology and Dermatology Clinic.
- Promotion Region: Germany
- Promotion Period: December 2022 – March 2023
The client approached our medical seo experts with a request to improve the online presence of a German dermatology clinic using SEO services. The client’s goals were to increase organic traffic, improve website rankings, and increase the number of keywords in search. Our team of dermatology SEOs worked tirelessly to ensure that the client’s website was optimized for search engines and users, resulting in a significant boost in organic traffic and online visibility.
Read on to find out how we, a leading WordPress SEO agency, achieved a +275% increase in organic traffic in just 4 months. The success achieved in this project serves as a testament to the effectiveness of our SEO services for dermatologists.
The Challenge
As an SEO company for doctors, understanding the critical role of EAT (Expertise, Authoritativeness, Trustworthiness) ranking factors in promoting medical websites, our initial challenge was to enhance the clinic’s online presence while adhering to stringent content quality standards.
Execution/Optimization Process
Step 1 – Analysis and Basic Optimization
- Conducted a comprehensive technical audit.
- Analyzed competitors and niche characteristics.
- Formulated a strategic work plan and performed basic website optimization.
Step 2 – Working with Keywords
The Keyword Research is crucial for the improvement of visibility. Our dermatology SEOs also worked with the keywords of the site.
- Rebuilt, expanded, and cleaned up the site’s keyword list.
- Conducted extensive keyword research to determine search demand.
- Optimized existing articles and created new pages to align with the refined keyword strategy.
Step 3 – Optimization for YMYL (Your Money or Your Life):
Our SEO for dermatologists approach involved optimizing for YMYL and implementing expert content.
- Expanded website sections to include essential information:
- Doctor profiles with biographies.
- Licenses and Certificates.
- Equipment.
- Price List.
- Patient Reviews.
- Implemented expert content strategies, refining blog materials and attributing authorship.
Step 4 – Linkbuilding
Linkbuilding is another critical aspect of SEO for dermatologists. Much work has been done on the placement of links to external sites.
- Analyzed and cleaned the backlink profile.
- Executed a linkbuilding analysis of top competitors.
- Developed a robust linkbuilding strategy focusing on forums, niche directories, press releases, and Q-A sites.
Stage 5 – Working with Reviews
- Analyzed and addressed both negative and positive clinic reviews.
- Actively responded to negative reviews and encouraged positive review generation.
The Results
Organic traffic before the start of SEO work and during the work of Netrocket specialists.
Time period – from December 2022 to March 2023.
Comparison of organic traffic before and after the work.
Organic Traffic Growth
- +275% increase in organic traffic.
- +275% increase in the number of sessions.
Conversion and Engagement Metrics
- +256% increase in the number of events.
- 435 new conversions recorded.
SEO Metrics
- Significant improvement in site metrics, according to Ahrefs.
Comparison of positions BEFORE the start of work
December 1, 2022
AFTER the completion of work
March 31, 2023
Keyword Rankings
- Notable improvement in keyword rankings, as illustrated in position comparison charts.
Linkbuilding Impact
- Steady growth in the number of donor sites.
- Substantial increase in Domain Rating (DR) due to high-quality linkbuilding efforts.
Summary/Conclusion Takeaways
Our success in elevating the online presence of the dermatology clinic underscores the effectiveness of a comprehensive, data-driven approach to SEO for dermatologists. By understanding the unique characteristics of the medical niche, tailoring content to meet ranking factors, and strategically outpacing competition, our team achieved remarkable results.
This case study is a testament to the transformative power of strategic SEO for dermatologists’ implementation for medical professionals, showcasing the potential for substantial growth in organic traffic and domain ratings.
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