SEO for Medical Website Success: Achieving 65% of Target Keywords in the TOP 10 After Just 1 Year

• Industry: Medical services
• Feature: Local SEO promotion
• Purpose: Develop a website for a regional medical center and optimize it for medical clinic SEO to boost its online presence.

Our client’s website is a full-service medical center that offers services for both children and adults, including pediatric and adult dentistry. The Netrocket team was tasked with creating an SEO-friendly website that meets the client’s requirements and promotes it to the top of search engine rankings in the shortest possible time, with a focus on SEO for medical clinics.

Preparation

• Competitor analysis, including an assessment of SEO for medical clinics. According to the market analysis, no good examples of well-ranked competing sites exist in the target region. Therefore, our SEO specialists analyzed sites aimed at other areas, focusing on SEO for medical clinics.
• Keyword research to create an SEO structure tailored for the website.
• Website creation.
• Developed a content plan and wrote optimized content.

On-page optimization

• Technical optimization of a website:
  – Generating user-friendly URLs
  – Creating correct Robots.txt and Sitemap.xml files
  – Elaborating the internal linking structure of the site
  – Implementing two types of micro markup: Schema.org and Open Graph
  – Optimizing title tags, meta descriptions, headings (H1 – H6), and Alt attributes for images which are specifically tailored to enhance medical SEO services.

Off-page optimization

• Analyzing competitors’ backlinking profiles to identify effective link-building strategies.
• Creating an anchor list tailored for promotion purposes.
• Carefully selecting high-quality donors within the medical niche.
• Strategically publishing articles on relevant thematic resources to increase visibility and credibility, focusing on SEO for doctors and medical practices.
• Placing press releases to garner attention and attract potential patients.
• Registering in directories and catalogs relevant to the medical field to expand online presence and improve search engine rankings.

Content Creation

We spent a lot of time on this stage. Our aim was to find copywriters who could meet our requirements, including the ability to write with SEO in mind and understand the specific needs of the medical business.

We had several long discussions with the client, during which we made many corrections to the articles. As doctors would be reading them, it was important to ensure that all keywords were preserved, with a particular focus on SEO services for WordPress. However, the doctors insisted that we avoid using unprofessional names for procedures, symptoms, and diagnoses in the texts.

An interesting example is the use of the term ‘panoramic X-ray.’ While doctors preferred to use the professional term ‘orthopantomogram,’ we suggested to the client that the simpler name of the procedure would be more effective in attracting organic traffic and potential clients to the website. After all, the target audience is not medical professionals, but people who are looking for this specific service. Moreover, the keyword volume of ‘panoramic X-ray’ was significantly higher than ‘orthopantomogram,’ with the former being used three times more often.