SEO for Musicians: +388% Traffic Growth, +94 Keywords in TOP-3

+500%

daily clicks

x2

TOP 1-3 keywords

x3

domain rate

According to GSC data, the dynamics of organic traffic after the start of work.

1

About the Client

  • Niche: Music.
  • CMS: Kajabi
  • Promotion Region: USA

Our client operates in the exciting field of music education and uses the Kajabi platform to offer various courses and training programs for musicians of all skill levels. With the overflowing demand for online education due to the pandemic, our client wanted to increase their online presence and rank among the top SEO music industry players. Therefore, they were looking for a dependable partner who could handle SEO for musicians.

2

The Challenge

Our client faced unique challenges while working with the Kajabi CMS. Unlike conventional platforms like WordPress, Kajabi’s decentralized structure required distinct pages for each course, including pricing, registration, and program description pages. This added complexity to the user experience. Additionally, integrating e-commerce functionalities was a daunting task that required advanced tools like Google Tag Manager to establish links between various pages.

Our team faced the complex task of creating the Author Course Program, which required us to balance the content’s presentation and the author’s reputation. As the decision to purchase heavily depends on both factors, we had to showcase the content’s value while highlighting the author’s expertise and credibility. Despite these challenges, we utilized our expertise in SEO services in Delaware to develop innovative solutions that met the client’s specific requirements.

3

Execution/Optimization Process

Niche analysis and research

We conducted a niche analysis and research to develop an effective promotion strategy during the first month of work.

  • We researched the music education market, our competitors, and our target audience.
  • Also, we identified SEO keywords for musicians related to the sale of music lessons for musicians.
  • Furthermore, we analyzed the current state of the website, its visibility, and performance.

Content and site structure optimization

We focused heavily on optimizing the content and structure of our site to improve its visibility in the highly competitive SEO music industry.

  • Our efforts included refining elements such as headers, meta tags, URLs, and page content to align with targeted keywords, which helped improve our search engine rankings.
  • To enhance the user experience and increase engagement, we added informative and unique content blocks featuring detailed descriptions and enticing features for each of our music courses.
  • We strategically placed calls-to-action (CTAs) throughout the site to encourage user interaction and improve conversion rates.
  • In addition, we refined the main menu, internal links, and header/footer block design to ensure easy navigation and make the site more user-friendly.

Off-page Optimization

  • We have created a database of relevant websites that we use to optimize our off-page SEO strategy. This helps us promote our services, increase brand awareness, and acquire valuable backlinks to our site.
  • As a B2B SEO agency, we primarily build partnerships and leverage industry connections to achieve sustained growth and visibility in the digital landscape.

Technical Optimization

  • We have made several improvements to our website to enhance user experience and search engine optimization.
  • We dealt with technical issues such as slow page loading, inaccessible pages, and unnecessary indexing.
  • Additionally, we optimized the header structure on each landing page and implemented an XML sitemap.

These enhancements improve user experience and search engine crawling efficiency and help disseminate SEO-optimized content for musicians. This will ensure maximum visibility and impact within our target audience.

4

Results of Work on the Project for 11 months

Google Search Console

The dynamics of organic traffic after the start of work per the Google Search Console(GSC) data

The dynamics of organic traffic after the start of work per the Google Search Console(GSC) data.

As per our strategy, we have achieved excellent results, which are as follows:

  • The average number of clicks has increased from 20 to 120 daily, which is a significant rise of 500%.
  • In September 2023, the number of clicks has increased by 388% compared to September 2022.
The number of clicks comparison between September 2022 and September 2023

The number of clicks comparison between September 2022 and September 2023.

Ahrefs – Organic Traffic

The initial amount of organic traffic based on Ahrefs data at the start of the project

The initial amount of organic traffic based on Ahrefs data at the start of the project.

The Ahrefs data shows the amount of organic traffic after completing SEO work

The Ahrefs data shows the amount of organic traffic after completing SEO work.

The client's organic traffic growth rate is increasing according to Ahrefs data, by the end of 2023

The client’s organic traffic growth rate is increasing according to Ahrefs data, by the end of 2023.

Ahrefs – Organic Keywords

The number of keywords according to Ahrefs data at the beginning of the work

The number of keywords according to Ahrefs data at the beginning of the work.

The number of keywords according to Ahrefs data after the completion of SEO work

The number of keywords according to Ahrefs data after the completion of SEO work.

According to Ahrefs data at the end of 2023, the amount of organic traffic. An additional +57 keywords are in the TOP 1 - 3

According to Ahrefs data at the end of 2023, the amount of organic traffic. An additional +57 keywords are in the TOP 1 – 3.

Ahrefs – DR

According to our strategy, we were able to raise the site's DR to 15

According to our strategy, we were able to raise the site’s DR to 15.

SEranking – Keyword Monitoring

The results of the work of our team for 11 months: June 2022 - May 2023

The results of the work of our team for 11 months: June 2022 – May 2023.

5

Summary/Conclusion Takeaways

Our client launched an 11-month trip of strategic search engine optimization (SEO) efforts, completed by inbound marketing growth services. As a result, they saw remarkable outcomes, including substantial traffic growth and improved search engine rankings. During this period, they highlighted the power of a planned approach to SEO.

Takeaways:

  1. Strategic Planning: The success of this case study highlights the significance of strategic planning in SEO efforts. It is crucial to perform comprehensive research and niche analysis and develop customized strategies to address specific challenges and objectives.

  2. Adaptability: Our ability to adapt and find innovative solutions despite limitations in the Kajabi CMS showcases the importance of flexibility and catering to unique client needs.

  3. Content Optimization: Investing in optimizing website content, such as improving on-page elements, providing informative content, and using strategic CTAs, can lead to increased user engagement and conversion rates, ultimately improving overall site performance.

  4. Comprehensive Approach: A comprehensive SEO strategy that includes on-page and off-page optimization, technical enhancements, and user experience improvements is crucial for sustainable growth and long-term success.

  5. Alignment with Objectives: SEO success should be measured by aligning strategies with client goals and tailoring initiatives to industry and client requirements.

# Education # SEO

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