SEO for PTZ Camera Manufacturer: Strengthening Market Position with 250% Growth
traffic in 6 months
priority keywords in top 10
impressions
The results of our team’s work in the first 6 months: April — September 2022
About the Project
- Industry: Manufacturing
- CMS: WordPress
- Promotion Region: USA
The Challenge
The PTZ cameras of the client have established a good reputation in the market. The sales department’s internal statistics indicate that 99.4% of buyers retained the equipment despite having the option to return it within the first two months.
A client approached Netrocket to improve sales volume through their official website since most buyers previously purchased equipment through distributors. The client had to choose between Netrocket and another US-based Wilmington SEO company but ultimately chose us.
The Solution
Our WordPress SEO experts proposed a plan for integrated SEO promotion of an online store, starting with a detailed audit and content optimization and ending with work on a backlink profile and YouTube SEO.
Execution / Optimization Process
- First and foremost, we conducted a comprehensive SEO audit of an online store on WooCommerce WordPress. Based on its results, we created a technical specification for developers and manufacturing SEO consultants to correct errors. We provided recommendations for improving the loading speed and lead forms.
- Set up goals and conversion tracking.
- Conducted keyword research, expanded the site structure, and created new categories.
- Created new meta tags.
- Published descriptions of the main categories of products.
- Added several types of Schema.org structured data for products, categories, pages, and YouTube videos.
- We started working on strengthening the backlink profile: we posted free and sponsored articles and comments on forums and publications on social networks.
The Results for 6 months
Our team has achieved remarkable results in just 6 months of working on the project. We have increased the total number of impressions by an impressive 521%, and the total click-through rate (CTR) by 258%.
These metrics are based on a comparison between our work and the same period from the previous year, as measured by GSC.
The increase in organic traffic on Ahrefs and Semrush is clearly visible.
Ahrefs
Organic traffic
Semrush
Organic traffic
The site’s visibility has significantly increased. At the onset of the project, only 1 keyword was among the top 3 Google results. After 6 months, there were already 22 key phrases among the top results. Prior to the SEO promotion, there were 34 keywords within the top 10, and after 6 months, the number grew to 231.
Semrush
Keyword data
Ahrefs
The Domain Rating metric from Ahrefs clearly shows the success of link promotion. The project’s Domain Rating increased from 17 to over 30 in just 6 months.
You can track the changes in keyword positions by using SEranking:
Comparison of work periods on the project
SEO promotion has a long-term cumulative effect, which can be verified by comparing metrics across different periods. To demonstrate this, we analyzed data from the first three months of the project (April to June 2022) and the subsequent three-month period (July to September 2022).
- We found that during the second period, the number of impressions increased by 125,000, representing an 84% growth.
- Furthermore, the total CTR rose by 1,730, which is a 135% increase.
Google Search Console data:
Summary / Conclusion Takeaways
This case study is more than a success story; it’s a testament to the strategic strength of SEO. The transformative results achieved in just six months underscore the long-term impact of a well-executed SEO strategy.
Takeaways:
- Comprehensive SEO Audit: Conducting a thorough SEO audit is the first step toward improving your website’s visibility and performance. Identify technical issues, content gaps, and opportunities for optimization.
- Technical Optimization: Address technical issues promptly to ensure your website is search engine-friendly. Improve loading speed, optimize lead forms, and implement structured data to enhance the user experience and search engine crawlers’ understanding of your content.
- Strategic Keyword Research: Invest time in keyword research to understand your target audience’s search intent and behavior. Expand your site structure and create new categories based on relevant keywords to capture more organic traffic.
- Content Optimization: Optimize meta tags, product descriptions, and other on-page elements with targeted keywords to improve visibility in search engine results pages (SERPs).
- Backlink Profile Strengthening: Building a strong backlink profile is essential for improving domain authority and search engine rankings. Use free and sponsored articles, forum comments, and social media publications to earn quality backlinks.
- Tracking and Analysis: Set up goals and conversion tracking to accurately measure your SEO efforts’ effectiveness. Regularly monitor organic traffic, keyword rankings, impressions, and click-through rate (CTR) metrics using tools like Google Search Console, Ahrefs, and SEMrush.
- Long-term Strategy: SEO is a long-term investment with cumulative effects over time. Analyze data across different periods to track progress and identify areas for further optimization. Stay committed to consistently maintaining and improving your website’s search visibility.
- Strategic Partnerships: Partner with experienced SEO agencies or consultants to leverage their expertise and achieve transformative results. Choose partners who understand your industry and business goals and collaborate closely to develop and execute a customized SEO strategy.
Your business can also experience a remarkable online evolution. Reach out, and let’s explore the possibilities together.
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