SEO for Recruitment Company:
+37.39% Organic Traffic Growth in 6 Months
organic traffic in 6 months
new keywords in TOP-100
new keywords in TOP-10
total clicks
Traffic growth since the launch of the project has increased +37.74% Impressions at 6 months SEO period
About the Project
- Industry: Local Recruitment Company
- CMS: SourceFlow
- Target Region: Netherlands
The project is a local recruitment agency that helps both companies and candidates to find their dream places.
Being at the top of search results is crucial, especially in such a competitive industry. That’s why the primary goal was to enhance their visibility in search engine results and attract more potential clients with our organic SEO services. We considered SEO for recruitment websites as one of the traffic sources in their strategy, so the next 6 months we’ve focused on achieving it.
The Challenge
The client contacted us in November 2023 to enhance their visibility in search engine results and attract more potential clients.
In planning our strategy for this project, we faced challenges such as a limited number of keywords and low keyword volume, technical challenges, and difficulty in selecting referring domains in SEO for the recruitment industry.
The regional keyword volume was significantly lower, and the number of relevant keywords was limited, making it challenging to optimize for high-impact search terms.
Also, a real challenge requiring extensive research and careful selection was finding suitable and high-quality referring domains for backlinks.
When it came to the technical part, we faced complexities with the website’s JavaScript framework, that needed to be addressed to ensure Google could accurately crawl and index the page structure.
It seems like a lot of work to do, right? But you don’t need to be an expert in everything when you are finding the right SEO consulting agency.
Starting with competitor analysis and a site audit, we created a promotion strategy that included on-page and off-page promotions and followed it for the next 6 months.
Execution / Optimization Process
During the audit, some problems were identified on the site:
- poor site structure and lack of meta tags;
- problems with crawling the website;
- non-SEO friendly URL links;
- technical errors;
After a certain period, these problems were solved.
Technical audit
A thorough technical audit of the SourceFlow website helped us to identify medium-priority technical errors impacting the ranking of focus pages. Then we compiled a list of tasks for the developer to address these issues.
Analyzed the optimization of high-traffic pages for top services. Assessed competitors, finding their strengths and weaknesses. Ended up identifying and rectifying pages that were not being indexed as they should have been.
Page optimization
When planning an SEO for a recruitment company – it cannot be the end. That’s why we proceeded with on-page optimization, which included keyword research for primary service pages. We reviewed current positions for these keywords and evaluated page optimization levels. Then we optimized the structure of H1-H4 headers and created new meta tags (titles and descriptions). Increased the number of internal anchor links to focus service pages.
What’s after? – Right, off-page optimization. Where we analyzed competitors’ backlink profiles and created new guest posts and outreach materials.
We secured new mentions of the brand in articles featuring top local recruitment services, searched for brand mentions in the SERPs, and added links to the website where they were missing.
External promotion
A strategy was created for the project, which required publishing guest posts and placing links in business listings.
Our B2B SEO agency helped our client improve their online visibility, achieve higher search engine rankings, and attract more potential candidates and employers to their recruitment agency.
The Results
The number of clicks and impressions over the last 6 months and growth dynamics.
Comparison of the number of clicks, impressions, CTR (Click-Through Rate), and average position over the last 6 months compared to the previous period.
Organic traffic, according to Ahrefs data
Total number of keywords according to Ahrefs data
Data from Ahrefs highlighted the growth in organic traffic and keyword rankings, underscoring the success of our SEO strategy for the recruitment agency.
Summary / Conclusion Takeaways
SEO for a recruitment local agency in the Netherlands required a tailored strategy, and Netrocket successfully enhanced the client’s online visibility and search engine rankings.
The implementation of technical, on-page, and off-page optimization techniques led to a significant increase in potential client engagement and visibility in search results. The project involved overcoming challenges related to low keyword volume, the selection of quality donor domains, and technical issues with a JavaScript-based website.
We want to share a few key Takeaways:
- Always start from comprehensive technical audits: conduct thorough technical assessments to identify and address issues that impact site ranking, particularly on JS-based platforms.
- Targeted Keyword Strategy research will help to create on-page optimization for primary service pages to improve search visibility.
- Structured On-Page and Off-Page Optimization for improving the website structure is crucial, through optimized headers, meta tags, and internal linking to key service pages. Robust backlink profile by analyzing competitors, creating high-quality guest posts, and securing brand mentions in relevant articles.
- Continuous monitoring and adjustments need to be made regularly to assess and adjust SEO for recruitment websites based on performance metrics to ensure sustained growth and competitiveness.
By applying these strategies, our team demonstrated the importance of a holistic approach in driving significant improvements in search engine visibility and client acquisition for local businesses.
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