+100%
growth in the number of keywords
+7670%
growth in impressions
The client contacted us in February 2024 with the goal of increasing traffic and, accordingly, conversions on the site.
The client commenced the promotional efforts with a completely new website that featured poor design and lacked any content. Initially, we focused on ensuring that the design changes were implemented correctly from an SEO perspective. We always make sure to start with technical SEO or align our strategy to the CMS the clients are using. Would it be Shopify or WordPress SEO services—we can do it all. We provided our recommendations and monitored their execution.
Additionally, the website included several language versions, specifically German for Switzerland, English for Switzerland, French for Switzerland, and French for France. A separate domain was purchased for English aimed at the UK.
The client independently selected the priority languages and countries for promotion, which presented a challenge as these priorities frequently changed. As a result, we worked with multiple languages and countries at different times.
3
Execution/Optimization Process
During the audit, some problems were identified on the site:
- design imperfections;
- URL structure;
- hreflang tags absence;
- configuration of language versions;
- internal linking absence;
After a certain period, these problems were solved.
In the initial phase of our work, we conducted a competitive and niche analysis and prepared recommendations regarding the optimal SEO strategies to surpass competitors.
Following this, we began to prepare for the next tasks.
As we commenced our work, the client also started redesigning the website. We did everything possible to ensure that the design changes proceeded smoothly and would not lead to future ranking issues. We provided recommendations for the design modifications and monitored their proper implementation by the client.
In addition, we conducted a comprehensive technical audit, during which we discovered that the website lacked a logical URL structure, and the language versions were improperly implemented. We issued recommendations for configuring the language versions and implementing hreflang tags; however, the client encountered technical difficulties that hindered the correct execution of our suggestions. As a result, URL changes were prolonged, and we could not begin work on link building.
The work on on-page SEO began with the search and analysis of semantics for the pages provided by the client. For each cluster, we prepared meta tags and specifications, which included recommendations for structure, internal linking, and more.
In the last month of our collaboration, we proposed developing a standard template for all pages, which the client could subsequently use to independently create content for almost any page.
The client promptly created content on their end, which significantly impacted our results, as our specifications were executed on time.
As previously mentioned, we regrettably could not initiate link building due to the client’s technical issues with implementing a proper URL structure, which were constantly changing.
5
Summary/Conclusion Takeaways
The Netrocket team has successfully resolved all the issues for the project that aimed to enhance the online presence of a newly established legal document template provider in Switzerland and France by improving the website’s SEO performance.
Starting with significant challenges of SEO for the legal sector, including a poorly designed website and frequent changes in language priorities, our approach focused on comprehensive analysis, technical optimization, and effective on-page SEO strategies.
Our efforts culminated in remarkable results, achieving a 1550% increase in clicks on search results, a 7670% growth in impressions, and a 100% growth in the number of keywords ranked in search engines. These metrics highlight not only the effectiveness of our SEO strategies but also the importance of a well-executed foundation in technical and on-page SEO practices.
Despite initial setbacks, such as technical difficulties with the website’s URL structure and challenges with link building, the client’s proactive content creation in response to our specifications proved instrumental in driving traffic and visibility. This collaboration demonstrates that with careful planning, ongoing monitoring, and adaptability to changing priorities, even a fledgling website can achieve substantial growth in a competitive market.
Moving forward, it will be essential for the client to maintain the momentum generated during this promotional period by regularly updating content, continuing SEO efforts, and addressing any residual technical issues to sustain and further the gains achieved in search rankings and traffic.
These are conclusions, and we can share some bits of advice with you:
- If you are wondering if you need help with your website, don’t hesitate to contact a website SEO consultant.
- Technical audit is king. Even when the website seems completely fine, there’s always room for improvement. Timely detection of technical issues on the website will help to make the user experience for your customers better, and possibly higher rankings.
- Hreflangs implementation on multilingual website is crucial for several reasons, and our team always suggests doing it. Why?
Hreflang tags help direct users to the most relevant version of your site based on their language and location. So, user experience can be improved.
Also, it prevents duplicate content issues. Without hreflangs, search engines might treat different language versions of your pages as duplicates, which can hurt your SEO.
It also boosts local SEO, and enhances overall SEO strategy.
By properly implementing hreflangs, you provide search engines with clear guidance on which language and country version of your pages to serve, ensuring that your content appears in the correct SERPs for international audiences.
Our team always tailors the approach to the specific needs of a project. So we can do it for you. Overall, this project serves as a compelling case study of the power of strategic SEO implementation and the role of responsive collaboration between SEO professionals and clients.
