Successful Real Estate SEO: +67% Traffic Growth, +44% Conversions in 3 Months
Organic traffic growth
Sessions Increase
Conversion growth
Results of the work of Netrocket specialists from November 2022 to May 2023
About the project
- Niche: Real estate services and sales
- Promotion Region: Spain
- CMS: WordPress
- Promotion period: February 2023 – May 2023.
In January 2023, a client approached Netrocket for SEO services, specifically seeking expertise in SEO for real estate from an inbound digital marketing agency. The client’s objectives were as follows:
- Website traffic increase.
- Improvement of visibility and ranking in search results.
- Increase the number of conversions and sales.
The company’s website is built on WordPress. It has minimal SEO optimization and a sufficient number of technical bugs. We agreed on a work plan for the next 3 months, focusing on real estate SEO, and started working in February 2023.
At the beginning of June 2023, we observed a 67% increase in organic traffic, a 44% increase in conversion rates, and an improvement in the behavioral metrics of the website over the last 3 months as compared to the previous period.
This real estate SEO case study illustrates the effectiveness of a well-planned and executed SEO strategy in the highly competitive real estate market.
The Challenge
- High competition and high average bill.
- Real Estate SEO is further complicated by the dependence of demand on the location of the real estate.
- Real estate has many parameters and details, which is a challenge for the creation of optimized content for each property type, area, and other characteristics.
- Long decision-making cycle: Buying real estate is a major financial decision. It typically requires time to consider. This is reflected in conversions, as users may spend a long time searching for information, comparing different options, and doing additional research before deciding to buy.
Execution/Optimization Process
For the first month of working, we focused on real estate SEO by analyzing and researching the niche to develop an effective advertising strategy.
- We did research on the real estate market, the competition, and the target audience.
- We have identified the most important keywords and phrases related to the sale of real estate.
- We carried out an analysis of the current state of the website, its visibility, and its performance.
Optimization of content and site structure
- We performed on-page optimization. This included optimizing titles, meta tags, URL addresses, and page content.
- We created informative and unique pages for each property type, neighborhood, and other characteristics.
- Expanded the structure of the site by creating logically related sections and sub-sections.
Off-site optimization
- We have a strategy in place for off-site SEO optimization.
- Created a database of authoritative websites to promote services, increase brand visibility, and get backlinked to the site.
Technical Optimization
- We’ve addressed technical issues such as broken pages, low website loading speed and index bloat.
- We optimized the URL structure and created an XML sitemap.
Updating and adding content on a regular basis.
- We regularly update and add information to the site. This helps attract and retain visitors.
- We have added new pages containing up-to-date information on property availability and the market.
The Results
Organic traffic for the period: November 2022 (pre-launch) – May 2023 (post-launch).
Chart comparing the organic traffic for the period March-May 2023 with the previous period.
- Organic traffic growth: +67.51%
- Growth in the number of new users: +67.81%
- Increase in number of sessions: +70.47%
- The bounce rate has been reduced by 2.75 %.
- Session page growth +3.54%
- A 23.45% increase in average session time
Conversion growth: +44.68%
- Increasing organic traffic and the number of keywords the site is ranked for (Ahrefs)
This real estate SEO case study underscores the importance of a comprehensive SEO approach, incorporating keyword analysis, content and website structure optimization, off-page SEO, technical SEO, and regular content updates.
Summary/Conclusion Takeaways
As a result of SEO optimization of a real estate sales website over 3 months, our SEO significantly increased traffic and search engine visibility. WordPress SEO consultants’ expertise and diligent work played a pivotal role in achieving these impressive results.
By analyzing keywords, optimizing content, website structure, off-page optimization, technical SEO, and adding relevant content on a regular basis, our SEO agency for WordPress managed to attract more potential customers and increase conversions. Our strategic SEO maneuvers paved the way for increased sales and fortified market positioning in the dynamic real estate landscape.
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