Moving the site to a new design without losing traffic

Switching to a new design is always associated with the risk of losing conversions and a significant portion of traffic. Therefore, it is very important to approach the issue of redesign with all care: draw up a detailed working plan and strictly adhere to it. This is what I did working with a client’s project.

In general, the action plan looked like this:

It is impossible to completely eliminate the traffic drop and predict the reaction of the search engine to the new design. But with a thoughtful approach, we managed not only to minimize risks, but also to achieve a small increase in the number of visitors.

Traffic statistics for 3 months:

• Based on the results of the analysis and verification, the documents with the main stats before the moving were drawn up.
• There were made the technical tasks for correcting issues (as the result of the SEO audit) with the statuses for tasks, deadlines, and comments after double-check.
• In the first weeks after the transfer, I carried out daily monitoring of traffic, positions, tracking messages about new errors in the Google Search Console panel.
• One month after the move, the indicators for traffic, positions, clicks, impressions and CTR were taken again, and a comparison report was generated.