Google My Business Optimization in NYC
for an HVAC Business

We encountered several challenges in optimizing the company’s profile, so GMB optimization services could help with:

• High competition: numerous established HVAC companies in NYC have strong SEO profiles, making it difficult to achieve high rankings for competitive keywords.
• Incomplete profile information: Important details were missing across the GMB profile, reducing its effectiveness in local search and user engagement.
• Limited user engagement: low interaction rates led to fewer inquiries and conversions, underscoring the need for a more engaging GMB strategy.
• Underutilization of GMB features: key features for customer interaction were underused, limiting the profile’s impact.

The client operates a single location with one Google My Business listing created before our engagement. This listing was minimally optimized, containing only a few basic photos provided by the client. To establish a solid foundation before beginning the GMB optimization services in NYC, we took the following preparatory steps:

• Competitive Analysis: We conducted an in-depth review of competitors’ GMB listings, assessing domain strength, average review count, posting frequency, keyword usage, and specific targeted keywords. This analysis provided valuable benchmarks for developing our strategy.
• Semantic Core Development: We created a targeted semantic core that included relevant keywords for both general HVAC services and specific local needs, ensuring our content would align well with local search intent.
• Listing Enhancements: To increase the listing’s completeness and appeal, we requested additional information from the client, such as high-quality photos and detailed service descriptions.

The following steps were then implemented to further Google My Business optimization in NYC:

1. Adjusted the business name to align with key search terms while accurately representing the company, increasing relevancy in search results.
2. Added additional categories to the GMB profile to better represent the company’s range of services, boosting visibility in relevant search queries.
3. Added a ‘Services’ section to the GMB profile, detailing all offerings to give users a complete overview of the available services.
4. Updated the profile with high-quality images and videos to create a more appealing and professional presence.
5. Incorporated targeted keywords throughout the GMB profile, especially in the business description, service listings, and posts, to strengthen search alignment.
6. We recommended that the client request reviews from satisfied customers, focusing on key service aspects such as punctuality and professionalism. Additionally, we suggested setting up automated reminders to increase review frequency and conducting regular feedback analysis to improve service quality.

Thanks to the client’s collaborative efforts over the course of two months and our SEO consulting experts, we achieved impressive results:

Results before the start of work

Results for two months after the start of work

Results for two months after the start of work

Results for the main keyword after two months of work

This case study demonstrates that success in local SEO in New York City can be achieved within just a few months with a structured approach. Our team, with the head of an organic SEO expert, dedicated all the knowledge of HVAC industry and local NYC market to improve the results.

The key components include:

• Competitive and niche analysis.
• The compilation of a semantic core for the listing and populating it with relevant keywords.
• Ongoing efforts to acquire reviews and publish updates.

In two months, we achieved:

• +88% in profile views,
• +86% in user actions,
• + Improvement in local search visibility for key service-related keywords.

The key takeaway would be accent on the semantic core development after creating a targeted semantic core that included relevant keywords for both general HVAC services and specific local needs, ensuring the content would align well with local search intent.

Our team always tailors the approach to the specific needs of a project, so if your business needs one, we are here for you.