How an HVAC Company Won Top Rankings in Plumbing and Electrical
positions gained for “Electrical San Jose CA”
for plumbing and electrician keywords
most tracked keywords moved into Google’s first page
Average position dynamics for all tracked keywords in San Jose
About the Project
- Industry: HVAC
- Target Region: San Jose, California, U.S.
Our client is a San Jose–based HVAC company that provides heating and cooling services for both residential and commercial customers, as well as electrical, plumbing, and refrigeration solutions.
Goal
Show up higher on Google for electrical and plumbing and bring in more ready-to-buy customers.
The Challenge
Our client put steady effort into SEO for HVAC and other services across different areas. They expanded pages, added blogs, and worked on links. Still, Google mostly associated the business with HVAC. Because of this, visibility for electrical and plumbing terms stayed weak, and rankings barely moved.
We identified several obstacles:
- Strong local competition in electrical and plumbing markets
- Google’s narrow perception of the brand as HVAC-only
- Limited ranking growth despite consistent blogging, internal linking, and link building efforts
Execution / Optimization Process
We created a plan to help our client get found not only for HVAC but also for electrical and plumbing services.
- Expanded service pages with more content about electrician and plumbing topics
- Added internal links from strong HVAC pages and new blog posts to these service pages
- Wrote fresh blog articles around electrical and plumbing keywords and connected them to the main pages
- Built backlinks using anchors related to plumbing and electrical
- Ran PPC ads with new landing pages for plumbing and electrical, which helped Google see the company as offering more than just HVAC
The Results
Within a week of launching PPC campaigns alongside the SEO improvements, rankings for plumbing and electrician keywords moved sharply into the top 10.
Electrician Keywords
- “Licensed electrician San Jose CA” → Position 3 (+49)
- “Electrical San Jose CA” → Position 7 (+93)
- “Commercial electrical contractors San Jose” → Position 1 (+22)
- “Residential electrician in San Jose” → Position 2 (+60)
Electrical keywords in San Jose moved into Google’s Top 10
Commercial electrician keywords in San Jose improved to Top 1–9 positions
Commercial electrician keywords reached Google’s Top positions
Plumbing Keywords
- “Plumbing services San Jose” → Position 1 (+41)
- “Plumbing companies in San Jose CA” → Position 1 (+78)
- “San Jose plumbing” → Position 1 (+54)
- “Plumber in San Jose CA” → Position 3 (+86)
- “Quality plumbing San Jose” → Position 4 (+92)
Plumbing keywords reached Top 1–3 positions
Plumbing keywords climbed into the Top 5–6
Most of the tracked keywords moved from beyond the top 50 into the top 10, and many climbed straight into the #1–#3 positions.
Summary / Conclusion Takeaways
This case study shows how we helped a home services company move past its HVAC focus and get strong results in electrical and plumbing. With a mix of SEO and PPC ads, we made it clear to Google that the company offers more than HVAC, which led to top rankings in the new service areas.
We proved that
- SEO + PPC synergy can speed up growth and improve rankings in competitive markets
- Content authority grows through blogs, internal linking, and optimized service pages
- Brand diversification is possible when all main services are promoted, not just the leading one
As a result, our client moved from being recognized mainly as an HVAC provider to being seen as a multi-service contractor with leading rankings in plumbing and electrical.
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