SEO for Construction Companies: Elevating Traffic in the Repair Niche by 300% Annually


organic traffic in 12 months


number of organic keywords


in domain rating

Органический трафик строительной компании за год

Organic traffic before the start of work and after 12 months, focusing on effective SEO for construction companies


About the Project

  • Industry: Construction
  • CMS: WordPress
  • Promotion Region: Ukraine


  • The strategy involves implementing effective SEO for construction companies to increase organic traffic

The Challenge

Our client is a construction company based in Ukraine. They specialize in the renovation of apartments, houses, and office spaces. When approaching Netrocket, they focused on turnkey repairs and avoided providing point services. This change in direction required a new SEO for construction companies’ strategy and an improved approach to WordPress SEO, facilitated by our professional SEO consultants.


Execution / Optimization Process

Visual Transformation:

  • Refreshed outdated template from 2021.
  • Modernized colors, styles, and buttons for a contemporary look.
  • No need for a new theme – strategic refresh for a fresh appearance.

Content Expansion and Optimization:

  • Enriched the blog with articles to attract organic traffic and drive conversions.
  • Implemented internal linking between articles and priority service pages.
  • Reworked meta tags for remaining services to enhance search visibility.

Strategic Link Building:

  • Strengthened priority service pages with outreach links from influential news and thematic sites in Ukraine.
  • Enhanced site credibility through strategic link placements.
  • Engaged in WordPress SEO consulting for effective link strategies.

Streamlined Site Structure:

  • Recognized and discarded outdated individual service pages.
  • Focused on integrated turnkey works, shortening the site structure for improved user navigation.
  • Redirected unnecessary pages while maintaining targeted traffic.

Backlink Management:

  • Conducted a thorough analysis of existing backlinks.
  • Compiled a list of sites with low Domain Rating, traffic, and trust for disapproval.
  • Ensured a high-quality digital ecosystem for the brand.

Microdata Integration for Increased CTR:

  • Added ‘unique’ types of microdata to top pages.
  • Achieved a noticeable increase in click-through rate (CTR).
  • Ensured enhanced engagement for every visitor.
The expected traffic decline

The expected traffic decline is clearly visible on the chart in December 2021, emphasizing the need for strategic interventions and targeted SEO for construction companies


The Results


Organic Traffic & Keywords

Ahrefs Construction Company Organic Traffic
Ahrefs construction company keywords


Organic traffic and keywords

Construction Company Organic Traffic, Semrush
Construction company keywords, Semrush


Volume of rejected low-quality donors according to Ahrefs

Volume of rejected low-quality donors according to Ahrefs

Domain Rating (DR) change according to Ahrefs

Domain Rating (DR) change according to Ahrefs

Google Search Console

Statistics — Clicks

Construction company statistics Google Search Console

Statistics — CTR

Construction company statistics to Google Search Console

Google Analytics

Organic traffic statistics

Construction company organic traffic per year
Our comprehensive analysis, incorporating tools like Ahrefs, SEMrush, Google Search Console, and Google Analytics, showcases the impactful results of our tailored SEO strategies for the construction industry.

Summary / Conclusion Takeaways

In our relentless pursuit of excellence, we’ve transformed the digital landscape for your brand. Here are the key takeaways:

Revitalized Design:

  • We didn’t just update; we revolutionized the design to captivate your audience.
  • Aesthetically pleasing, user-friendly, and tailored for maximum impact.

Simplified Site Structure:

  • We believe in simplicity. The site structure is now streamlined for effortless navigation.
  • Unnecessary pages were phased out, ensuring a focused and efficient online presence.

Strategic Reduction of Pages:

  • Quality over quantity. By reducing unnecessary pages, we’ve honed in on what truly matters.
  • A concise, impactful website that speaks directly to your audience.

Internal Linking Mastery:

  • Every click matters. Our meticulous internal linking strategy ensures a seamless user experience.
  • Users are guided through a journey that maximizes engagement and conversion potential.

Blog Brilliance:

  • Our new blog content – relevant, compelling, and designed to attract and retain your target audience.
  • A dynamic hub that not only educates but also drives organic traffic to unprecedented levels.

Referral Link Reinforcement:

  • Connections matter. We’ve strategically reinforced priority pages with referral links from authoritative sources.
  • The website doesn’t just exist; it thrives within a network of trusted digital partnerships.

Achieving Excellence with SEO for the Construction Industry:

  • Our commitment to a well-crafted strategy and comprehensive work on both internal and external ranking factors has yielded remarkable results.
  • Brace yourself for the numbers: Over the course of 12 months, we’ve orchestrated a staggering 300% increase in organic traffic to your website.

In a world where visibility is paramount, our tailored approach ensures that your brand not only survives but thrives. Experience the power of strategic SEO for the construction industry – where excellence meets impact. Trust in our expertise as your dedicated WordPress SEO company for unparalleled success.

Explore more case studies

B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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