Increasing Visibility and Orders
for a Toddler Furniture and Toys Brand in Just 3 Months

The client contacted us in September 2024 with the goal of increasing traffic and, accordingly, conversions on the site. Facing challenges such as:

• Technical SEO Problems: Issues such as slow loading times, broken internal links, unoptimized meta tags, unoptimized headings, and missing structured data negatively impacted search engine visibility.
• Content Deficiencies: Blog posts and product descriptions were not tailored for high-intent keywords, while category and product pages lacked proper optimization and sufficient supporting text to improve relevance and user engagement.
• High Competition: Competing against established brands with a strong online presence in the toddler furniture niche.

We appointed an ecommerce SEO specialist to work on the project resolving.

*note: for CMS Shopify SEO optimizations might vary.

During the audit, some problems were identified on the site:

• slow loading time;
• broken internal links;
• unoptmized meta tags;
• structured data missing;

After a certain period, these problems were solved with the help of our Shopify SEO consultant.

We started our optimization process with:

Keyword Research and Targeting

• Conducted comprehensive research using Ahrefs and Semrush to identify high-converting keywords.
• Focused on transactional and informational keywords to capture users across all stages of the buyer journey.

Technical SEO Optimization

• Improved website speed using Google PageSpeed Insights, reducing load time by optimizing images, enabling browser caching, and minifying CSS and JavaScript.
• Fixed broken links and duplicate metadata to improve crawlability and user experience.
• Implemented structured data markup for products, enabling rich snippets in SERPs.

Content Strategy and Creation

• Enhanced product pages with keyword-rich descriptions that emphasize product benefits and unique selling points.
• Optimized category pages with compelling introductions, keyword-focused content, and improved structure for better SEO and user experience.
• Published educational blog posts tailored to parents’ needs.
• Linked blog articles to related product pages to drive internal traffic and improve SEO performance.

User Experience Enhancements

• Added trust-building elements like customer reviews, trust badges, and detailed product FAQs.

Backlink Acquisition and Outreach

• Secured backlinks from parenting blogs, Montessori-focused websites, and educational forums, driving referral traffic and improving domain authority.

Ahrefs

Organic Traffic Increase: Significant improvement in organic traffic from 9959 to 17176 according to Ahrefs within 3 months (72.47% increase in organic traffic):

Google Search Console data

Significant improvement in organic traffic, according to GSC:

According to Google Search Console data over the past 3 months, the increase in impressions is approximately 13.43% (from 352 253 to 399 552), and the increase in clicks is approximately 113.05% (from 2865 to 6104).

GA4 data

Dynamics of organic traffic according to GA4 data:

The number of users increased from 8,112 in the period before working on the project (1 Jun – 31 Aug 2024) to 9,670 in the period of our work on the project (1 Sept – 30 Nov 2024), reflecting a 19.21% increase.

New users increase from 8,007 to 9,644, showing a 20.44% increase.

Key events nearly doubled, growing from 108 to 215, reflecting a significant 99.07% increase. This comparison highlights a clear positive trend in organic traffic metrics during the period of our work on the project.

Keyword Rankings

Over 71% of targeted keywords achieved a TOP-10 ranking in SERPs.

Our team has successfully resolved issues, the SEO strategy implemented for the toddler furniture e-commerce platform delivered remarkable results, higher keyword rankings, and improved overall online visibility for this client in just 3 months.

Organic traffic grew by 72.47%, with clicks increasing by 113.05%, showcasing significant improvements in visibility and user engagement. Over 71% of targeted keywords achieved TOP-10 rankings, demonstrating the effectiveness of precise keyword targeting in a competitive niche.

Key events nearly doubled, with a 99.07% increase, reflecting a more engaged audience and the success of content and user experience enhancements. Addressing technical issues, optimizing content, and securing quality backlinks contributed to these outcomes. This case highlights the importance of continuous SEO efforts, tailored content strategies, and technical optimization in driving sustainable growth.

Some key takeaways we can learn from this case:

• Technical SEO audits it’s a foundation: timely detection of technical issues on the website will help to make the user experience for your customers better, speeding up your website and making its wor smother.
• Analyze how your audience is looking for your products or services: keyword research is vital, and after collecting the correct selection of keywords for your business, you can build the whole content strategy for improved visibility and conversion rate as a result.
• Even with the short period of time, you can reach better results: 3 months, and what a great improvements! But after receiving those, don’t forget to track the key metrics regularly.