Successful SaaS SEO Case: Achieving 160% Growth in Organic User Expansion


organic traffic in 12 months


targeted keywords in Google’s top 10




About the Project

  • Industry: Cloud Optimization Company
  • CMS: HubSpot
  • Target region: USA
  • Service: SaaS SEO services

Our client’s company is an emerging player in the SaaS industry, specializing in FinOps solutions. Committed to delivering a self-service, zero-code cloud-cost observability platform, the innovative tool facilitates detailed analysis across customers, features, and unit metrics, providing unmatched insights into cloud financial operations. With seamless integration capabilities, the primary objective is to empower clients to achieve significant savings, averaging around 30% on their annual cloud spending.

Our Goals:

  1. Increase organic traffic by 2 times.
  2. Improve the website’s visibility in the search engine for keywords.
  3. Increase conversion rates.

The Challenge

The main challenge was establishing the FinOps solution’s online presence in a highly competitive market. Despite its innovative features and cost-saving potential, the company struggled to gain visibility and attract the target audience.


Execution/Optimization Process

  1. Keyword Strategy: A comprehensive keyword research was conducted to identify relevant FinOps and cloud-cost management terms. These keywords were strategically incorporated into the website content and meta tags.

  2. Content Creation: High-quality, informative content was developed to showcase the unique features of the FinOps tool, its benefits, and the savings it could offer. Blog posts, case studies, and landing pages were created to address user queries and establish the company as an industry thought leader.

  3. Technical SEO Optimization: The website underwent technical optimizations to enhance its performance, including improving page load speed and mobile responsiveness and ensuring proper indexing by search engines.

  4. Backlink Building: To increase the website’s domain authority, a targeted backlink-building strategy was implemented. This involved securing backlinks from reputable and relevant websites within the industry.


The Results

Increased Visibility

The SEO efforts led to a significant improvement in the company’s visibility on search engine results pages, particularly for key industry-related queries:

Organic keywords
Organic keywords

Significant growth was observed in total keywords for the USA, escalating from 1,205 to 3,560.

Traffic Growth

Organic traffic to the website experienced a notable increase, driven by improved rankings and enhanced visibility in search results:

Organic traffic
Organic traffic

The table compares key metrics over two periods: 12 months of active SEO promotion and the preceding 12 months. The notable results highlight significant growth across various key metrics:

  • A 425% increase in Organic Google Search clicks, rising from 8,463 to 44,463.
  • A 483% increase in Organic Google Search impressions, climbing from 738,690 to 4,304,578.
  • A 171% increase in Users, growing from 3,954 to 10,723.
  • Another 158% increase in Users, advancing from 4,527 to 11,691.
  • Over 1000% increase in Google Analytics goal completions, surging from 319 to 3,582.
Growth achieved through active SEO

These data points highlight the substantial growth achieved through active SEO promotion efforts during the specified periods.

Conversion Rate Improvement

Optimizing landing pages and calls to action contributed to a higher conversion rate, translating more website visitors into leads and users.

Enhanced Online Authority

Strategic backlink-building efforts have significantly bolstered their online authority within the FinOps and cloud-cost management sector:

Referring domains

The improvement in Domain Rating (DR) (from 29 to 39) signifies the effectiveness of recent backlink-building strategies.


Summary/Conclusion Takeaways

In a 12-month collaboration with Netrocket, our client elevated their FinOps tool’s standing in cloud-cost management. Strategic SEO efforts highlighted the tool’s uniqueness, including keyword optimization, content creation, technical enhancements, and targeted backlink building. The tangible outcomes included increased visibility, traffic, and improved conversions, showcasing the essential role of comprehensive SEO in distinguishing their FinOps tool in competitive markets.


  1. Comprehensive Keyword Strategy: Conduct thorough keyword research to identify relevant keywords in your industry. Strategically incorporate these keywords into your website content and meta tags to improve visibility in search engine results.

  2. High-Quality Content Creation: Create informative and engaging content showcasing your product’s unique features, benefits, and value propositions. Use various formats, such as blog posts, case studies, and landing pages, to address user queries and establish authority in your industry.

  3. Technical SEO Optimization: Ensure your website is optimized for technical aspects such as page load speed, mobile responsiveness, and proper search engine indexing. Technical optimizations can significantly improve user experience and search engine rankings.

  4. Backlink Building Strategy: Implement a targeted backlink-building strategy to increase your website’s domain authority. Secure backlinks from reputable and relevant websites within your industry to enhance online authority and credibility.

  5. Monitor and Analyze Key Metrics: Monitor critical metrics such as organic traffic, keyword rankings, and conversion rates. Analyze trends over time to measure your SEO efforts’ effectiveness and make data-driven optimization decisions.

  6. Optimize Conversion Paths: Optimize landing pages and calls to action to improve conversion rates. Make it easy for website visitors to take the desired action, whether signing up for a trial, downloading a resource, or purchasing.

  7. Focus on Building Online Authority: Building online authority is crucial for standing out in competitive markets. Invest in strategic backlink-building efforts and track metrics like Domain Rating to gauge your progress in establishing authority within your industry.

  8. Continuous Improvement and Collaboration: SEO is an ongoing process that requires constant monitoring, analysis, and optimization. Collaborate with experienced professionals or agencies to leverage their expertise and achieve tangible results over time.

Implementing these key strategies and insights from this successful SaaS SEO case study can enhance your company’s online visibility, attract more targeted traffic, and ultimately drive conversions and business growth.

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B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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