SEO for Live-Streaming Camera Manufacturers Using Wikipedia

4

backlinks from a domain with a Domain Rating (DR) of 96

Top-5

on Google for specific keyword searches

2300

Google users each month visit the material

Incoming links from Wikipedia to the website of the PTZ camera manufacturers online store

Inbound links from Wikipedia to the manufacturer’s PTZ camera online store site

1

About the Project

  • Industry: Manufacturing
  • CMS: WordPress
  • Promotion Region: USA
The client’s company produces PTZ cameras with zoom and remote control capabilities through a mobile app, allowing for automatic patrolling of territories, with the ability for operators to remotely adjust viewing angles if needed.
2

The Challenge

Netrocket is one of the leading manufacturing SEO experts and is currently engaged in comprehensive e-commerce SEO promotion of a robotic camera manufacturer’s site. The team’s main objectives involve strengthening the brand image, increasing the reference weight, and boosting the site’s authority.

3

Unconventional Solution

Our SEO specialists proposed an exciting solution: update the existing material on Wikipedia and add a new primary photo with the silhouette of the client’s camera (to strengthen the brand). We implemented the idea within our monthly work, providing effective SEO services for B2B companies.

4

Wikipedia Page BEFORE Publication

Wikipedia Page BEFORE Publication
Wikipedia Page BEFORE Publication
5

Wikipedia Page AFTER Publication

  • New text
  • Image of the client’s camera
  • Links to the client’s site and other PTZ camera manufacturers
  • More than 20 internal links to other Wikipedia articles
  • 9 external links to other valuable articles about installing and setting up PTZ cameras — 3 are to articles in our client’s blog, 1 – link to a top-notch outreach material with a link to the promoted online store.
Wikipedia Page AFTER Publication-1
Wikipedia Page AFTER Publication-2
Wikipedia Page AFTER Publication-3
Wikipedia Page AFTER Publication-4
6

Result

  • The Wikipedia article became more useful for readers.
  • For targeted keyword queries, it ranked in the top-5 of Google. Now we can refer to it from blog materials on the site.
  • We got multiple mentions of the client’s brand in the material, viewed by over 2300 Google users each month.
  • Received 4 backlinks from a domain with a Domain Rating (DR) of 96.
  • Opportunity to add outbound links to the Wikipedia article in blog posts, as outbound links are very significant for SEO.
Result of SEO Promotion of a PTZ Camera
Results of SEO Promotion of a PTZ Camera
Incoming links from Wikipedia to the website of the PTZ camera manufacturers online store
7

Let’s Summarize

When it comes to promoting a B2B business through SEO, it’s not enough to merely have a good grasp of the tools and search algorithms. To stand out from the crowd, it’s crucial to approach the situation from a unique angle and identify promising solutions that may not be immediately apparent. For instance, if you’re offering WordPress SEO consulting services, you’ll need to develop strategies that are tailored to the specific needs of WordPress users. Since every business has its nuances, an SEO specialist will use different methods to lead the project to success in each case.

The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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