SEO for Logistics: Powering B2B Growth with +40% Traffic and +84% Conversions in 4 Months
Organic Traffic
Avg. Session Duration
Total Conv.
In a mere 4 months, the result was a systematic +40.28% increase in organic traffic and an impressive +84.61% increase in conversions with the help of SEO for logistics.
About the Project
- Niche: transportation and logistics.
- Promotion Region: USA
- CMS: WordPress
- Promotion Period: December 2022 — April 2023
A client approached Netrocket, a home services marketing agency, for help with moving company SEO experts in December 2022. Drawing inspiration from successful SEO services in Charlotte, NC, Netrocket employed its specialized expertise in SEO for logistics businesses to address the unique challenges faced by the client.
Client Objectives:
- Attract a higher volume of potential customers through organic search.
- Increase overall site traffic.
- Boost brand awareness and recognition.
- Attract a more targeted audience and elevate conversion rates.
The Challenge
- Operating in a highly competitive niche.
- Conducting exhaustive keyword research to pinpoint priority pages.
- Analyzing top competitors for a robust off-site SEO strategy.
- Addressing poor user experience, high bounce rates, and low conversion rates.
Execution/Optimization Process
Website audit and keyword research:
- Conducted a comprehensive audit of the site’s current state, analyzing content, structure, meta tags, and other page elements.
- Executed keyword research related to the site’s theme and target audience. Our focused efforts on SEO keywords for logistics companies played a significant role in achieving these results.
On-Page Optimizations:
- Optimized each page’s meta tags (titles, descriptions), incorporating relevant keywords.
- Improved URL structure for enhanced user understanding.
- Developed unique and informative content for every page.
- Conducted image optimization, including alt tag usage and file size optimization.
- Designed an improved navigation interface for user convenience.
- Implemented clear and compelling calls to action on each page.
Website Structure Expansion
- Analyzed the site’s current structure, identifying opportunities for content expansion.
- Created new pages with unique, valuable content, aligning with target audience interests.
- Improved internal linking between site pages.
Comprehensive Off-Page SEO Optimization
- Conducted competitor research and devised a strategy for placing high-quality backlinks.
Fixing Technical Issues
- Identified and rectified technical problems, ensuring optimal site performance.
The Results
- Comparison of organic traffic before and after the start of work (January-April 2023 vs. September-December 2022):
- Organic traffic growth: +40.28%
- Increase in new users: +40.98%
- Session increase: +66.93%
- Bounce rate reduction: 4.65%
- Pages per session increase: 5.58%
- Session duration increase: 58.14%
- Conversion Growth: +84.61%
- Growth in the number of clicks and impressions for the period from August 2022 through April 2023
- Increase in the number of keywords for which the site is ranked:
Summary/Conclusion Takeaways
Our WordPress SEO agency significantly elevated our clients’ visibility through strategic website optimization, attracting more potential customers and enhancing overall site traffic. Our moving company SEO experts in SEO for logistics boosted conversions and improved the overall user experience, showcasing the transformative power of our approach for B2B website owners and marketers.
At Netrocket, we invite website owners and marketers to harness the transformative power of our data-driven SEO strategies. Elevate your online presence, attract targeted audiences, and increase conversions. Let’s shape your success story together – contact our SEO agency today!
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