SEO Promotion of a PTZ Camera Online Store Using Wikipedia

Netrocket is engaged in comprehensive ecommerce SEO promotion of the robotic camera manufacturer’s site. The main tasks for the specialists are to strengthen the brand, and increase the reference weight, and authority of the site.

Our SEO specialists proposed an interesting solution: update the existing material on Wikipedia and add a new main photo with the silhouette of the client’s camera (to strengthen the brand). We implemented the idea within our monthly work.

• New text
• Image of the client’s camera
• Links to the client’s site and other PTZ camera manufacturers
• More than 20 internal links to other Wikipedia articles
• 9 external links to other useful articles about installing and setting up PTZ cameras — 3 of them are to articles in our client’s blog, 1 – link to a top-notch outreach material with a link to the promoted online store.

• The Wikipedia article became more useful for readers.
• For targeted keyword queries, it ranked in the top-5 of Google. Now we can refer to it from blog materials on the site.
• We got multiple mentions of the client’s brand in the material, which is visited by over 2300 Google users each month.
• Received 4 backlinks from a domain with a Domain Rating (DR) of 96.
• Opportunity to add outbound links to the Wikipedia article in blog posts, as outbound links are very important for SEO.

Effective SEO promotion of B2B business —is not only about confident mastery of tools and understanding search algorithms. It’s important to be able to look at the situation from a different angle, see an unobvious but promising solution. Just as every business has its nuances, so will an SEO specialist lead the project to the top using different methods in each case.