SEO-promotion of an online store of leather accessories
+128%
traffic in USA
3-month results: May-July 2022
1
About the Project
- Industry: Mobile device accessories made of leather
- CMS: Shopify
- Promotion Region: USA
Tasks:
- to enlarge the structure of the site
- boost organic traffic
2
Execution / Optimization Process
- A thorough SEO assessment of the Shopify website was performed. We created guidelines for the developer to follow in order to fix technical issues and provide suggestions for optimizing loading speed.
- Conducted keyword research and analyzed the website structure of competitors.
- We created a new collection for each device, compiled meta tags.
- Wrote and posted texts for all priority product collections.
- Worked with the backlink profile (outreach articles, crowd-marketing, registration in directories, work with bloggers).
- Added several types of structured data markup.
3
Three Months’ Results
Data from GSC for 3 months (May 2022-July 2022) and data for the previous period:
4
Metrics comparison
Google Analytics
Data from Google Analytics for 6 months:
Ahrefs
Organic traffic data from Ahrefs tool:
Semrush
Organic traffic data from the Semrush tool:
5
The Results
According to our experience, a thorough approach for SEO promotion always brings results.
Conducted Holistic Shopify SEO services. Organic traffic to cases and other leather accessories online stores in the USA market increased by 128%.
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