SEO-promotion of an online store of leather accessories


traffic in USA

organic traffic to the online shop for cases

3-month results: May-July 2022


About the Project

  • Industry: Mobile device accessories made of leather
  • CMS: Shopify
  • Promotion Region: USA

  • to enlarge the structure of the site
  • boost organic traffic

Execution / Optimization Process

  • A thorough SEO assessment of the Shopify website was performed. We created guidelines for the developer to follow in order to fix technical issues and provide suggestions for optimizing loading speed.
  • Conducted keyword research and analyzed the website structure of competitors.
  • We created a new collection for each device, compiled meta tags.
  • Wrote and posted texts for all priority product collections.
  • Worked with the backlink profile (outreach articles, crowd-marketing, registration in directories, work with bloggers).
  • Added several types of structured data markup.

Three Months’ Results

Data from GSC for 3 months (May 2022-July 2022) and data for the previous period:

Data from GSC for 3 months

Metrics comparison

Google Analytics

Data from Google Analytics for 6 months:

Data from Google Analytics for 6 months


Organic traffic data from Ahrefs tool:

Organic traffic data from Ahrefs tool


Organic traffic data from the Semrush tool:

Organic traffic data from Ahrefs tool

The Results

According to our experience, a thorough approach for SEO promotion always brings results.

Conducted Holistic Shopify SEO services. Organic traffic to cases and other leather accessories online stores in the USA market increased by 128%.

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