Promotion of narrowly focused, regional sites is always a challenge for the SEO and intense competition for each keyword in the TOP.
Therefore, when a company providing flat renovation services contacted me, I carefully analysed the existing traffic and saw that more than 50% of users browse the site from mobile devices.
1 Our actions
I’ve decided to implement AMP pages, which was done in April 2020. I made sure that the download speed is at a very high level.
2 Results
Traffic growth from March to May:
Of course, this can be explained by the seasonality of the business, but I also see an increase in positions. Before the start of work the website had 11-20 places on the main keywords in the region. After the launching of AMP pages for 7 keywords, the website entered the TOP 3.
At the moment, traffic to AMP pages accounts for 16% of the total traffic to the site and 42% of free mobile traffic.
3 Conclusions
The introduction of AMP pages is an effective SEO method if a significant proportion of organic traffic to the website comes from mobile devices. Google gives AMP pages an advantage in ranking, and their high loading speed improves the user factor: the number of bounces decreases and the number of viewed pages increases.
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