SEO-promotion of an online store of healthy food. Growth of organic traffic by 52.95% in 2 months

  • Niche: online store of food supplements and healthy food
  • Promotion region: Ukraine
  • The promotion period: August – September 2021
  • Tasks: increase in organic traffic to the site + increase in conversions

Carried out work on on-page and off-page optimization of the categories of the store. For 2 months, we received an increase in organic traffic of 52.95%. Achieved a 56.06% increase in the conversion rate. Increased store revenue by 310%.

Organic traffic for June – September 2021

Organic traffic for the period: June 2021 – September 2021

1 SEO optimization stages

1. Audit of the technical condition of the website

Fixed errors on the technical side: set up the main mirror, removed duplicate pages, eliminated pages with 404 server responses, added canonical, etc.

2. Off-page SEO

  • Wrote and posted press releases on authoritative resources.
  • We placed links to the client’s website in messages on thematic forums.
  • Worked with reviews in the Google Business Profile card.

3. On-page SEO

  • We analyzed the structures of competitors’ sites, supplemented the structure of our client’s site with new categories and subcategories.
  • Made keyword research.
  • Performed on-page optimization of priority pages.
  • Wrote texts for such pages and posted them.
  • Optimized section titles based on keywords research.
  • Adjusted the internal linking.

2 2 month results

Organic traffic before SEO works and during the work

Organic traffic before SEO works and during the work of Netrocket specialists. The period is 2 months

  • The growth of organic traffic: +52.95%
  • Growth in new users: +52.71%
The growth of organic traffic: +52.95%
  • Decrease in the bounce rate: -1.45%
  • Increasing the average duration of a visit to a site: +26.19%

Decrease in the bounce rate: -1.45%
  • The conversion rate: +56.06%
  • Growth in transactions: +111.11%
  • Online store revenue growth: +310%
Online store revenue growth: +310%

We observe an increase in indicators even after the end of active work on the project:

Increase in impressions and clicks in search results over the past 6 months

Increase in impressions and clicks in search results over the past 6 months

Link promotion results

We adhered to the most natural dynamics of building links:

Link promotion results

And achieved the maximum value of the domain rating for the entire period of the site existence:

Domain rating for the entire period of the site's existence

3 Conclusions

Within two months of work on the project, we achieved a result that pleased both us and our client. We made sure that an integrated approach to SEO promotion allows you to achieve results even in a short period.

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