Chicago SEO Case Study: +61% CTR Growth in 3 Months for Moving Company

+61%

increase in monthly organic traffic

3

months SEO promotion period

+18,700

clicks from Google

Results of the work of Netrocket specialists from January to March 2023

Results of the work of Netrocket specialists from January to March 2023

1

About the Project:

  • Niche: Moving Company
  • Promotion Region: Chicago, Illinois
  • Promotion Period: April 2023 – June 2023
  • Goal: Increase organic traffic.
In our Moving Company SEO Case Study, we dedicated our efforts to Holistic SEO promotion work for a Chicago-based moving company. Through a comprehensive approach, we successfully achieved a remarkable 61% increase in monthly organic traffic, witnessing a significant rise from 30,400 to 49,100 unique users within just 3 months of active and strategic endeavors.
2

The Challenge:

Faced with a stagnating online presence and the challenge of increasing organic traffic for a moving company, our SEO experts attempted to propel their click-through rate to new heights.

The challenges included:

  • Overcoming existing stagnancy.
  • Refining on-page content.
  • Strategically positioning the moving company in the competitive landscape of Chicago, Illinois.

Through meticulous planning and execution, our team tackled these challenges head-on, driving significant results and exceeding expectations.

3

Execution/Optimization Process:

Chicago SEO Case Study Execution/Optimization Process
  1. Conducted a comprehensive technical SEO audit of the website.
  2. Prepared a detailed technical task for the developer to address and fix identified issues.
  3. Implemented essential changes on the website to enhance its performance.
  4. Conducted a follow-up technical audit of the moving company website to ensure effectiveness.
  5. Analyzed the top-ranking pages of competitors on Google to gain valuable insights.
  6. Collected relevant keywords to refine the content on existing service pages.
  7. Optimized content (including texts, images, and meta tags) on existing service pages.
  1. Expanded the website structure by adding new sub-service pages and developed relevant content for each.
  2. Incorporated several types of structured data markup to improve search engine visibility.
  3. During this Chicago SEO Case Study, we focused on maximizing online visibility through strategic efforts, which included Google My Business SEO optimization. As part of this process, we meticulously optimized a Google Business Profile and thoughtfully populated it with comprehensive service and product details and essential information.
  4. We diligently maintained continuous efforts to acquire valuable backlinks from authoritative sources throughout the process.
4

The results of 3 months of work:

Comparison of click and impression data for the last 3 months (from April 2023 to June 2023) with the previous 3 months (from January 2023 to March 2023).

Results of the work of Netrocket specialists from January to March 2023

Organic traffic and keyword dynamics in the USA for the last 6 months based on Semrush data.

Organic traffic and keyword dynamics in the USA
5

Summary/Conclusion Takeaways:

In this Chicago SEO Case Study, as a part of our SEO services, we worked with a relocation company in Chicago to increase their organic traffic. Our strategic approach yielded remarkable results, with a 61% increase in monthly organic traffic over 3 months. This translated to 18,700 clicks from Google, which is a testament to the effectiveness of our approach.

If you’re looking to achieve unparalleled online success, our data-driven system can help you get there. Contact us today to learn more about how we can help your business grow and thrive.

# B2B # B2C # Logistics/Moving services # SEO

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