SEO for Apartments: a 112% Increase in Organic Traffic for Miami Real Estate

+112%

organic traffic growth

+118%

new users increase

7

months working period

Website traffic dynamics from September 2020 to April 2021

SEO for Apartments: Website Traffic Dynamics from September 2020 to April 2021

1

About the Project

  • Industry: Real estate
  • Promotion Region: USA, Miami
  • Promotion Period: September 2020 – April 2021

Goal:

  • Leveraging SEO for apartments to enhance organic traffic
2

The Challenge

A client reached out to Netrocket with a specific request to enhance the organic traffic of their website, which sells and rents apartments in Miami. The website traffic had remained constant for a few years, and the client’s primary goal was to increase sales through the SEO channel. They emphasized the importance of SEO for apartments.
Organic traffic of the client’s website before the start of SEO work:

Organic traffic of the client's website before the start of SEO work
3

Execution / Optimization Process

Internal optimization

  • Conducted a comprehensive technical SEO audit of the site and formulated DEV specifications to address technical errors.
  • Conducted keyword research, analyzing keywords and the structure of competitors’ sites.
  • Recommended expanding the site structure and creating pages for new district buildings.
  • Segmented ads for new buildings, apartments on the coast, and premium real estate.
  • Enhanced the internal linking of the site.
  • Established a list of filters for the website.
  • Created templates for writing content tailored to each type of page.
  • Optimized meta tags, all within the context of SEO in Miami.

External Optimization with a Focus on Apartment SEO:

  • Analyzed our competitors’ backlink profiles and devised a link-building strategy.
  • Broadened the backlink profile by acquiring links from high-quality thematic resources every month.
  • Also analyzed the dynamic growth and assessed the quality of the external link profile, ensuring that it aligns with our goals.
Backlinking profile growth

Backlinking Profile Growth with a Focus on Apartment SEO

Analytics with a Focus on Apartment Marketing SEO:

  • Keeping a constant watch on the fluctuations in organic traffic and conversions.
  • Explore the behavioral factors to identify any issues and then reoptimize low-engagement pages.
  • Study of site indexing in Google Search Console.
  • Analyzing the changes in the positions of the site.
Backlinking profile growth

Backlinking profile growth

4

The Results

Statistics in Google Analytics

We initiated SEO services for WordPress website in September 2020. By April 2021, we successfully achieved a remarkable 112% growth in organic traffic.

Statistics in Google Analytics

SEMrush Statistics

Organic traffic and keywords monitored and optimized through SEO consultants services:

Organic traffic and keywords

Link building statistics:

Link building statistics

Google Search Console Statistics

Clicks

Search Console Clicks

Impressions

Google Search Console Impressions
5

Summary / Conclusion Takeaways

In today’s highly competitive online marketplace, having a well-optimized website is crucial for any business owner looking to increase their online visibility and attract more customers. In this case study, we analyzed the key factors contributing to a website’s successful promotion in a narrow competitive niche.

Our findings revealed that a strong B2B SEO solutions, including an SEO-friendly website structure, regular monitoring, technical on-page optimization, and backlinks, is essential for long-term success. These factors increase website traffic, improve search engine rankings, and drive more business to your site.

By conducting on-page and off-page SEO optimization, we increased the client’s traffic for the client by 112% in just seven months. This demonstrates the effectiveness of a well-planned and executed SEO strategy in achieving actual business results.

As a business owner, investing in your website’s SEO is a smart move to help you stay ahead of your competitors and attract more customers. By focusing on the key factors outlined in this case study, you can develop a strong SEO strategy that drives actual business results over the long term.

# Local SEO # Real Estate # SEO

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