SEO for Construction Companies: Elevating Traffic in the Repair Niche by 300% Annually
organic traffic in 12 months
number of organic keywords
in domain rating
Organic traffic before the start of work and after 12 months, focusing on effective SEO for construction companies
About the Project
- Industry: Construction
- CMS: WordPress
- Promotion Region: Ukraine
Target:
- The strategy involves implementing effective SEO for construction companies to increase organic traffic
The Challenge
Our client is a construction company based in Ukraine. They specialize in the renovation of apartments, houses, and office spaces. When approaching Netrocket, they focused on turnkey repairs and avoided providing point services. This change in direction required a new SEO for construction companies’ strategy and an improved approach to WordPress SEO, facilitated by our professional SEO consultants.
Execution / Optimization Process
Visual Transformation:
- Refreshed outdated template from 2021.
- Modernized colors, styles, and buttons for a contemporary look.
- No need for a new theme – strategic refresh for a fresh appearance.
Content Expansion and Optimization:
- Enriched the blog with articles to attract organic traffic and drive conversions.
- Implemented internal linking between articles and priority service pages.
- Reworked meta tags for remaining services to enhance search visibility.
Strategic Link Building:
- Strengthened priority service pages with outreach links from influential news and thematic sites in Ukraine.
- Enhanced site credibility through strategic link placements.
- Engaged in WordPress SEO consulting for effective link strategies.
Streamlined Site Structure:
- Recognized and discarded outdated individual service pages.
- Focused on integrated turnkey works, shortening the site structure for improved user navigation.
- Redirected unnecessary pages while maintaining targeted traffic.
Backlink Management:
- Conducted a thorough analysis of existing backlinks.
- Compiled a list of sites with low Domain Rating, traffic, and trust for disapproval.
- Ensured a high-quality digital ecosystem for the brand.
Microdata Integration for Increased CTR:
- Added ‘unique’ types of microdata to top pages.
- Achieved a noticeable increase in click-through rate (CTR).
- Ensured enhanced engagement for every visitor.
The expected traffic decline is clearly visible on the chart in December 2021, emphasizing the need for strategic interventions and targeted SEO for construction companies
The Results
Ahrefs
Organic Traffic & Keywords
SEMrush
Organic traffic and keywords
Ahrefs
Volume of rejected low-quality donors according to Ahrefs
Domain Rating (DR) change according to Ahrefs
Google Search Console
Statistics — Clicks
Statistics — CTR
Google Analytics
Organic traffic statistics
Summary / Conclusion Takeaways
In our relentless pursuit of excellence, we’ve transformed the digital landscape for your brand. Here are the key takeaways:
Revitalized Design:
- We didn’t just update; we revolutionized the design to captivate your audience.
- Aesthetically pleasing, user-friendly, and tailored for maximum impact.
Simplified Site Structure:
- We believe in simplicity. The site structure is now streamlined for effortless navigation.
- Unnecessary pages were phased out, ensuring a focused and efficient online presence.
Strategic Reduction of Pages:
- Quality over quantity. By reducing unnecessary pages, we’ve honed in on what truly matters.
- A concise, impactful website that speaks directly to your audience.
Internal Linking Mastery:
- Every click matters. Our meticulous internal linking strategy ensures a seamless user experience.
- Users are guided through a journey that maximizes engagement and conversion potential.
Blog Brilliance:
- Our new blog content – relevant, compelling, and designed to attract and retain your target audience.
- A dynamic hub that not only educates but also drives organic traffic to unprecedented levels.
Referral Link Reinforcement:
- Connections matter. We’ve strategically reinforced priority pages with referral links from authoritative sources.
- The website doesn’t just exist; it thrives within a network of trusted digital partnerships.
Achieving Excellence with SEO for the Construction Industry:
- Our commitment to a well-crafted strategy and comprehensive work on both internal and external ranking factors has yielded remarkable results.
- Brace yourself for the numbers: Over the course of 12 months, we’ve orchestrated a staggering 300% increase in organic traffic to your website.
In a world where visibility is paramount, our tailored approach ensures that your brand not only survives but thrives. Experience the power of strategic SEO for the construction industry – where excellence meets impact. Trust in our expertise as your dedicated WordPress SEO company for unparalleled success.
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