SEO for Industrial Manufacturing of Porcelain Stoneware Products — Case Study
months
organic traffic growth
number of new users
Organic traffic for the period: January 2022 (before the start of work) — September 2022 (after work completion)
About the client:
- Industry: Manufacturing
- CMS: WordPress
- Promotion Region: Italy
Challenge:
The factory’s website was created in 2004. No SEO optimization work had been carried out previously. Even a first glance is long enough to understand — the site needed refinement and redesign. Our task was to bring the site to the top for target keywords and make the site more user-friendly, focusing on SEO for industrial manufacturing..
The development team was on the client’s side, closely collaborating with our SEO for industrial manufacturing specialists to implement all recommendations and make the websitea leader in organic traffic volume.
Stages of SEO Optimization:
Site Analysis and Audit:
When updating old websites, special attention should be paid to analysis, particularly in the realm of manufacturing SEO marketing. Identifying all the project’s shortcomings is crucial, as well as forming recommendations for improving the website and developing an effective strategy. We:
- Identified possible technical and usability issues on the website.
- Conducted a competitive analysis, including top-ranking websites and competitors in the industry.
- Determined missing ranking factors.
- Developed a website promotion strategy.
Technical Work:
The next stage involved preparing the website for the update. It was crucial to assess the server’s capabilities, conduct a technical analysis, and fix any identified errors. Together with the factory’s development team and our b2b SEO expert, we:
- Migrated the website to a new, more powerful server.
- Performed initial technical optimization.
- Paid special attention to ensuring the website functions correctly on mobile devices.
Collecting Search Queries and Working with Structure:
To increase the website’s visibility on Google search and ensure correct indexing and navigation of the resource, we formed a refined and expanded website structure, specifically tailored for SEO for industrial manufacturing. We:
- Analyzed the keywords and LSI queries used by competitors.
- Collected missing keywords for new website pages.
- Developed a new website structure, retaining the pages that bring in the most traffic.
Added new sections and pages to the website, including category and filter pages. We optimized service and product cards and added B2B solutions, promotions, and case studies.
Blog Work and External Promotion:
Powerful content was necessary to increase the website’s authority and organic traffic, which is why we launched a process of regular article publication in the blog, which is one of the requirements for effective SEO for industrial manufacturing. That’s why we:
- Started working on external promotion and publishing content on external sources.
- Initiated social media activities, including publishing and reposting our articles.
Design and Layout:
Netrocket completed the website’s design update with the factory’s design team.
- They rebranded the corporate identity and implemented modern UX/UI recommendations to enhance user-friendliness and functionality.
- Pages were optimized with updated designs considering commercial and behavioral ranking factors.
We’ve made website navigation more accessible and simplified the search for the services users need. We’ve added new pages, such as:
- Licenses and Certificates,
- Our Team,
- Guarantees,
- Stages of the Transaction,
- Frequently Asked Questions, Promotional Blocks and Special Offers, Call Back Request, and an Interactive Calculator to help you calculate product costs and delivery.
Results in 4 Months:
Netrocket’s SEO agency for WordPress optimization efforts significantly improved organic traffic and user engagement within four months. The results achieved were as follows:
- Organic traffic growth: +427%
- Increase in the number of new users: +431%
- Growth in the number of sessions: +470%
- Reduced bounce rate: -37%
- Increase in the number of page views per session: +240%
- Average visit duration increase: +61%
The schedule of resource efficiency, click growth and impressions from March to June 2022:
Conclusion:
A website can become an effective marketing tool and generate consistently high profits for its owner. SEO-optimizing the resource varies depending on the website’s initial state, competition in the industry, product characteristics, and target audience. For stoneware enterprises, it is crucial to have a competent SEO consultant who can help with the optimization process.
The joint work of SEO specialists, developers, and designers, brought positive results for a factory that specializes in manufacturing industrial porcelain stoneware products. With the right approach, SEO for industrial manufacturing can help businesses attract more customers and increase profits.
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