months
organic traffic from Google search results
conversions
Organic traffic before the start of work (August-November 2022) and after 4 months of work by Netrocket SEO specialists (December 2022-March 2023)
Our client is a legal company based in Frankfurt-am-Main with branches in several cities in Germany, including Berlin, Stuttgart, and Munich. They specialize in corporate and tax law.
Despite consistently attracting over 1,000 monthly users, the client aimed to identify growth areas and further increase the influx of interested users, including potential clients within the B2B sector.
Netrocket was approached by a reputable company in Germany. Private investors, non-profit organizations, as well as medium and large businesses are their clients. The company’s lawyers have been nominated for the Best Lawyers Ranking award for several years, and they are also listed in the prestigious JUVE and Legal 500 Germany directories.
Our client’s website consistently attracts more than 1,000 users per month. Therefore, the main task for our SEO for tax lawyers specialists was to find growth areas and provide the client with an even more significant influx of interested users.
Our team evaluated the website’s usability and immediately identified two issues:
We provided recommendations for optimizing the application form and helped resolve the call center issue.
After analyzing the website’s visibility on search results, we identified the client’s priority keywords and determined which could rank high on Google.
The SEO for tax lawyers optimization work was conducted comprehensively, covering all areas simultaneously:
The next task the client has set for us is optimizing the website for two cities. To accomplish this, we have:
After four months of working on the website, the tax law SEO specialists’ results were already clearly visible.
Organic traffic in Google Analytics. Netrocket team started work in December 2022:
Comparison of organic traffic graphs in Google Analytics before and after the start of work:
Organic traffic and the number of sessions increased by more than half. The growth in new users over four months was 65.27%
After implementing changes to the application form and improving site navigation, the number of conversions increased by 9.66%!
The Semrush service recorded an improvement in website visibility in search results:
Ahrefs visually shows the dynamics of position growth for critical keywords. We compared the indicators on November 1, 2022, and March 31, 2023, for the region of Germany:
Ahrefs also demonstrated an increase in referring domains:
Netrocket’s tax law SEO specialist strategic approach emphasizes meticulous planning and a commitment to “Not harm.” With a focus on enhancing user experience, increasing organic traffic, and boosting conversions, the results are visible in metrics and translate into tangible success for B2B clients in the legal sector.
Here are some takeaways:
By incorporating these takeaways into your SEO strategy, you can enhance your website’s visibility, attract more relevant traffic, and ultimately achieve tremendous success in your respective industry.
Check out our real-life Case Studies, that demonstrating the solid results we’ve achieved for our clients.