SEO Promotion for Online Courses: Musical Ear Training
months
keywords in Google's top 10
targeted website traffic
❃ Increase in visibility — according to Se Ranking and Semrush, increase in organic traffic — according to Google Analytics.
About the Project
- Industry: Education
- CMS: WordPress
- Promotion Region: USA
The Challenge
In July 2022, they approached Netrocket for help. They offered a unique approach to ear training that was different from the popular methods used in the industry. However, only a few potential customers knew about the company.
Netrocket’s top priority was to increase its website’s visibility in Google search engine results. This was important to ensure that more musicians could learn about them. We realized that it was crucial to focus not only on national SEO but also on location-specific services.
Therefore, we offer promotion for the US, including specific areas like SEO services for Charlotte, NC, where there is a high demand for such training. This allows us to target relevant local audiences effectively.
The Solution
First and foremost, our SEO consultant for SAAS conducted a technical audit and a detailed analysis of the niche. We examined our client’s website structure, audited the landing pages, and studied the competitors before creating a comprehensive promotion strategy. This strategy included both on-page and off-page SEO for online course optimization techniques.
Execution / Optimization Process
on-page SEO optimization
- We fixed the technical errors identified during the audit.
- We collected all thematic keywords from users and keywords used by competitors in the promotion.
- We expanded the site structure using the collected keywords. Created new categories and subcategories.
- We performed on-page optimization for priority pages.
- We added relevant expert content to new pages.
- We wrote meta tags for each page of the site.
- We adjusted internal cross-linking.
- We resumed work on the blog and wrote several blog articles using informational keywords.
off-page SEO optimization
- We have developed a link-building strategy.
- We have posted materials on authoritative thematic websites.
- We have registered the company in business directories.
- We have used crowd-marketing methods and posted expert responses in thematic blogs, surveys, and forums.
The Results
Our interim results in November 2022 confirmed the proposed strategy’s effectiveness after 6 months.
Google Tools
The Google Analytics organic traffic chart from July to November 2022:
In addition to a 93.31% increase in organic traffic, there has also been growth in the number of new users and sessions:
Metrics from Google Search Console (GSC) for the 6 months:
The changes we saw in Google Search Console metrics after 6 months of SEO for online courses’ optimization:
Over the course of 6 months, there was a 68% increase in click-throughs and a four-fold increase in impressions!
Ahrefs
The tool resulted in an 839% increase in organic traffic:
It is worth noting that the visibility of the website has significantly improved. In July, only 6 key phrases ranked in positions 1-3 on search engines, but by November, that number had increased to 9. Similarly, there were just 3 keywords that ranked in positions 4-10 in July, but after a period of 6 months, the number grew to 48. Overall, the website’s visibility increased by a staggering 284%.
Keyword data as of July 1, 2022:
Keyword data as of December 1, 2022:
Semrush
Based on the chart, the traffic generated by organic searches witnessed an impressive increase of 667%.
The website’s visibility increased by 251%; 10 new keywords appeared in the top 3, 51 in the top 4-10, and 90 in the top 11-20.
Keywords Data as of June 1, 2022:
Keywords Data as of November 30, 2022:
Se Ranking
Keyword data in the top 10 over the past 6 months:
Summary / Conclusion Takeaways
6 months of SEO for online courses’ optimization work on the platform brought to our client:
- A 93% increase in targeted traffic!
- 45+ keywords in the top 10.
- +130% new users.
- Increase the visibility of the resource in search results by more than 200%!
Although this is only an intermediate result, it demonstrates the effectiveness of comprehensive SEO promotion, even in complex and specific niches.
Netrocket remains committed to ongoing optimization for further enhancements, demonstrating the sustained value of strategic SEO for B2B and B2C education platforms.
Here are some additional takeaways that you can glean from this case study:
- Importance of Unique Selling Proposition (USP): Highlighting a unique aspect of your product or service can be a significant advantage. In this case, the client’s innovative approach to ear training differentiated them from competitors, making their SEO efforts more impactful.
- Targeted Local SEO Strategies: Tailoring SEO strategies to target specific regions or localities can enhance visibility and attract relevant traffic. Netrocket’s focus on location-specific services showcases the effectiveness of this approach.
- Comprehensive SEO Audit: Before devising an SEO strategy, it is crucial to conduct a thorough audit of your website’s technical aspects, content, and competition. Identifying and addressing technical errors and optimizing content based on keyword research laid a solid foundation for success in this case.
- Strategic Keyword Integration: Collecting and utilizing user-generated and competitor keywords effectively expanded the website’s reach. Incorporating these keywords into on-page elements like meta tags, content, and site structure contributed to improved search engine rankings.
- Content Development and Blogging: Regularly publishing high-quality, expert content adds value to your website and boosts SEO. Netrocket’s strategy of creating informative blog articles and incorporating informational keywords helped attract and engage target audiences.
- Off-page Optimization Tactics: Building a robust backlink profile through authoritative websites, business directories, and crowd-marketing methods is essential for off-page SEO. These efforts enhance website credibility and visibility across the web.
- Continuous Monitoring and Optimization: Monitoring SEO performance metrics using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush is essential for tracking progress and making data-driven decisions. Continuously optimizing strategies based on performance insights ensures sustained growth and competitiveness.
- Demonstrating ROI: Providing clear metrics and demonstrating tangible results, such as increased traffic, keyword rankings, and visibility improvements, strengthens the case for investing in SEO. These metrics showcase the direct impact of SEO efforts on business outcomes.
By incorporating these takeaways into your SEO strategies, you can enhance your online visibility, attract targeted traffic, and achieve meaningful growth in their respective industries.
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