Website traffic dynamics from September 2020 to April 2021
A client contacted Netrocket with a request to increase organic traffic to a website dealing with the sale and rental of apartments in Miami. According to the owner, the traffic has been stable for several years. And the main goal set by the client was to increase sales through the SEO channel.
Organic traffic of the client’s website before the start of SEO work:
Backlinking profile growth
Statistics in Google Analytics
We started SEO works in September 2020. By April 2021, we achieved a 112% growth in organic traffic.
Organic traffic and keywords:
Link building statistics:
Google Search Console Statistics
We completed the task set by the client. We have identified several essential details that help successfully promote a site in a narrow competitive topic:
SEO friendly structure of the website
Analyzing keywords and competitors’ sites is essential to build the correct site structure. Then you need to create and optimize new landing pages.
To monitor the position, traffic, and behavioral factors to determine the “weak” pages on the site.
Technical on-page optimization
The slightest technical error can lead to positions and traffic decreasing. Therefore, it is crucial to crawl the site regularly.
It is crucial permanently to monitor the activity and dynamics of competitors’ link profiles. This work will help correctly draw up and adjust the strategy of external website promotion.