Just had a webinar meeting. How do you define the Ideal Customer Profile (ICP) for your B2B company?
- GEO location
- Business size
- Number of employees
- Many other features, which may also be unique in your case.
Remember my formula on how to generate more revenue? Yes, today we discussed that it’s beneficial to define the ICP alongside the VALUE you provide to this specific client. That’s the direct path to revenue generation.
We should consider:
- The specific problems we solve for our ICP.
- The value generated by solving these problems.
- How we solve them.
- Our uniqueness in this value delivery process.
One interesting insight is that almost any service or product has its uniqueness! People often just don’t showcase it, or don’t realize it. Or… you know.
Thank you for the meeting! And see you next week.
P.S.: Which types of companies do you define or recognize as B2B/B2C/B2G, etc.? We have an internal definition for B2CH – does anyone know what this is? Share your ideas or the types you have in your portfolio.
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Source: Daniel Dramshev on LinkedIn.