PPC For Electronic Music Production Plugins

The client contacted us in September 2024 with the challenge that previous attempts to stabilize the cost per conversion resulted in an increase whenever a new segment was tested.

The budget spent on the new segment needed to meet the client’s expectations in terms of conversions. The uniqueness and peculiarity of the audience in this niche lie in their meticulous approach to choosing a product. Below, we’ll show what steps we took to achieve the client’s goals by providing PPC advertising services.

Thanks to thorough data analysis and continuous refinement of existing strategies, we managed to further reduce the cost per conversion by 37% in the second month.

We started with analyzing the account and realized that it had sufficient data thanks to the already-tested directions.

We disabled all interest-based campaigns and focused on a campaign that could leverage the existing customer data available in the account.

We also started testing new creatives, which ultimately played a significant role in capturing customer attention.

As a result of our efforts over two months, we achieved a 100% increase in ROAS, reduced the cost per conversion by 62%, and tripled the average number of purchases per month.

All the work was completed within the shortest timeframe, and even better results were achieved within just one month.

By conducting extensive advertisement campaign optimization within META Ads, we were able to considerably raise the key performance indicators, and that helped make a tangible impact for our client’s business. Digital Marketing Services New York companies and national companies use is one of the leading tools for achieving success in 2025.

The first of several things to pay attention to here is the +100% increase in ROAS. This figure is perhaps most important to all advertising campaigns everywhere because it tells us straight up how much revenue is made for every dollar spent on advertising. ROAS has demonstrated that ad spending has become a heck of a lot more effective, what this indicates being that every single dollar spent now generates approximately twice the revenue for the client than they were making prior to adjusting.

Additionally, the client firm operates a subscription business that increases the LTV of the customer and encourages repeat conversions.

The second significant outcome is the 62% cost per conversion decrease. This indicates that the campaign is no longer acquiring customers at a higher cost and that the advertising investments are more cost-efficient. This reduction is highly significant to the company as it enables the release of some of the budget for advertisements, which can be invested in other sectors or utilized to enhance the amount of advertising without a rise in the budget. This, consequently, results in an increase in sales and profits.

These results indicate the importance of ongoing review and optimization of advertising campaigns.

The most critical aspect is that effective optimization can contribute significantly to bettering the performance of ad spending, which in turn improves the client’s business financial performance.