SEO for Shopify Store in NJ: Transforming Organic Traffic in Just 3.5 Months
growth in organic traffic
keywords in TOP-10
months of work
Comparison of the number of clicks, impressions, and CTR based on the average position in the last 3 months with the previous period (GSC)
About the Project
- Industry: eCommerce, B2C
- Target Region: NJ, USA
- CMS: Shopify
The customer manufactures balance boards. The boards are offered in different designs and one size. They are designed to improve flexibility, coordination, and balance, strengthen feet and legs, and teach balance to adults and children. The client was looking for the assistance of our Shopify SEO specialist.
The main objectives included:
- Enhance website performance
- Optimize basic SEO of the online store and improve product visibility in the Google search engine
- Increase organic traffic
- Improve behavioral metrics.
The Challenge
Low performance
The customer reported slow loading speeds, problems with mobile adaptability, and other issues.
Lack of SEO optimization
All the products on the website have detailed descriptions and high-quality photos. However, some improvements were needed regarding page structure, optimizing pictures without compromising quality, and adding more information about the products’ benefits. Additionally, a FAQ section should be created to answer common questions.
Website Visibility
At the beginning of the project, the client’s website was only receiving 200-250 clicks per month, all of which were branded keyword searches.
Limited budget for link building
At the start of the project, the client was reluctant to invest additional funds into acquiring backlinks.
Read on to find out how our Shopify SEO agency handled these new challenges and how our actions led to a significant increase in the online store’s presence on the Shopify platform in the search engine.
Execution / Optimization Process
Technical SEO Audit
Our team resolved technical issues and improved site performance and visibility.
Keyword Research
By performing in-depth keyword research, we have developed effective strategies to attract targeted traffic and unlock the business’s full potential.
Internal SEO optimization of the online store
We optimized the online store pages for better content and header placement.
Usability
Improve user experience with faster page load speed, intuitive navigation, and easy-to-use forms.
Off-Page SEO
With a limited budget, we acquired high-quality external links that boosted our search engine rankings and increased trust in the site.
The Results
Our Shopify online store optimization approach has significantly improved search engine visibility in New Jersey.
Increase in organic traffic
At the end of our fourth month working together, the client saw a remarkable 338% increase in organic traffic. We achieved this by attracting users through commercial keywords, reducing the business’s reliance on branded keywords.
Data on the number of clicks, impressions, and click-through rate (CTR) at the start of the project.
Compare the number of clicks from the last three months to the previous period using Google Search Console (GSC).
The organic traffic metrics for June to November 2023, based on Ahrefs data.
Keyword positions
We have observed a rise in the number of keywords that now rank in the top three positions.
At the start of the project, Ahrefs identified 7 keywords that ranked in the top 1-10 positions.
According to Ahrefs, 60 of our keywords have reached the top 1-10 search results after only 3,5 Months.
Off-Page SEO
Our linkbuilding efforts focused on improving commercial keyword rankings and exploring budget-friendly options.
Metrics on domain rating (DR), the number of referring domains, keywords, and traffic are tracked using Ahrefs.
Summary / Conclusion Takeaways
The case study on the Shopify store optimization for a balance board manufacturer in NJ reveals a commendable success story, with a substantial 338% increase in organic traffic within just 3,5 months. This achievement stems from a strategic and multifaceted approach, addressing technical, content, and off-page SEO aspects.
Recommendations for Business Owners:
Invest in Technical SEO
Regular technical SEO audits and improvements are crucial for site performance and user experience.
Prioritize Keyword Research
In-depth keyword research informs content and SEO strategies, attracting the right audience.
Balance On-Page and Off-Page SEO
A holistic approach, combining internal optimization and strategic link-building, leads to sustained and impactful results.
Monitor Metrics
Regularly track key metrics such as organic traffic, keyword positions, and off-page SEO metrics to gauge the effectiveness of your SEO strategy.
For those seeking expert guidance, our specialized SEO consultation services are designed to tailor strategies for your unique business needs. Explore the possibilities of enhancing your Shopify store’s visibility, specifically in the NJ region, with our specialized expertise in SEO for Shopify Store in NJ. Let us partner together to propel your online store into a position of leadership and success!
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