SEO for Shopify Store in NJ: Transforming Organic Traffic in Just 3.5 Months


growth in organic traffic


keywords in TOP-10


months of work

Comparison of the number of clicks, impressions, and CTR based on the average position in the last 3 months with the previous period (GSC)

Comparison of the number of clicks, impressions, and CTR based on the average position in the last 3 months with the previous period (GSC)


About the Project

  • Industry: eCommerce, B2C
  • Target Region: NJ, USA
  • CMS: Shopify

The customer manufactures balance boards. The boards are offered in different designs and one size. They are designed to improve flexibility, coordination, and balance, strengthen feet and legs, and teach balance to adults and children. The client was looking for the assistance of our Shopify SEO specialist.

The main objectives included:

  • Enhance website performance
  • Optimize basic SEO of the online store and improve product visibility in the Google search engine
  • Increase organic traffic
  • Improve behavioral metrics.

The Challenge

Low performance

The customer reported slow loading speeds, problems with mobile adaptability, and other issues.

Lack of SEO optimization

All the products on the website have detailed descriptions and high-quality photos. However, some improvements were needed regarding page structure, optimizing pictures without compromising quality, and adding more information about the products’ benefits. Additionally, a FAQ section should be created to answer common questions.

Website Visibility

At the beginning of the project, the client’s website was only receiving 200-250 clicks per month, all of which were branded keyword searches.

Limited budget for link building

At the start of the project, the client was reluctant to invest additional funds into acquiring backlinks.

Read on to find out how our inbound digital marketing agency handled these new challenges and how our actions led to a significant increase in the online store’s presence on the Shopify platform in the search engine.


Execution / Optimization Process

Technical SEO Audit

Our team resolved technical issues and improved site performance and visibility.

Keyword Research

By performing in-depth keyword research, we have developed effective strategies to attract targeted traffic and unlock the business’s full potential.

Internal SEO optimization of the online store

We optimized the online store pages for better content and header placement.


Improve user experience with faster page load speed, intuitive navigation, and easy-to-use forms.

Off-Page SEO

With a limited budget, we acquired high-quality external links that boosted our search engine rankings and increased trust in the site.


The Results

Our Shopify online store optimization approach has significantly improved search engine visibility in New Jersey.

Increase in organic traffic

At the end of our fourth month working together, the client saw a remarkable 338% increase in organic traffic. We achieved this by attracting users through commercial keywords, reducing the business’s reliance on branded keywords.

Data at the start of the project

Data on the number of clicks, impressions, and click-through rate (CTR) at the start of the project.

Data from the last three months

Compare the number of clicks from the last three months to the previous period using Google Search Console (GSC).

The organic traffic metrics for June to November 2023

The organic traffic metrics for June to November 2023, based on Ahrefs data.

Keyword positions

We have observed a rise in the number of keywords that now rank in the top three positions.

Keyword positions at the start

At the start of the project, Ahrefs identified 7 keywords that ranked in the top 1-10 positions.

Keyword positions after 3,5 Months

According to Ahrefs, 60 of our keywords have reached the top 1-10 search results after only 3,5 Months.

Off-Page SEO

Our linkbuilding efforts focused on improving commercial keyword rankings and exploring budget-friendly options.

Metrics on domain rating

Metrics on domain rating (DR), the number of referring domains, keywords, and traffic are tracked using Ahrefs.


Summary / Conclusion Takeaways

The case study on the Shopify store optimization for a balance board manufacturer in NJ reveals a commendable success story, with a substantial 338% increase in organic traffic within just 3,5 months. This achievement stems from a strategic and multifaceted approach, addressing technical, content, and off-page SEO aspects.

Recommendations for Business Owners:

  • Invest in Technical SEO

    Regular technical audits and improvements are crucial for site performance and user experience.

  • Prioritize Keyword Research

    In-depth keyword research informs content and SEO strategies, attracting the right audience.

  • Balance On-Page and Off-Page SEO

    A holistic approach, combining internal optimization and strategic link-building, leads to sustained and impactful results.

  • Monitor Metrics

    Regularly track key metrics such as organic traffic, keyword positions, and off-page SEO metrics to gauge the effectiveness of your SEO strategy.

For those seeking expert guidance, our specialized SEO consultation services are designed to tailor strategies for your unique business needs. Explore the possibilities of enhancing your Shopify store’s visibility, specifically in the NJ region, with our specialized expertise in SEO for Shopify Store NJ. Let us partner together to propel your online store into a position of leadership and success!

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B2B Local SEO is Netrocket’s top priority area, key expertise proved in the results of our work.
The best of our SEO case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer.

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