It’s Google’s March 2024 Core Update! Again? Yes, and this time, thousands of websites are 100% deindexed due to content quality issues, mostly AI-generated content on the pages.
This is an example of how you can lose $1 million and more after a core update. (I’ll show you the math at the end of the post.)
Google’s March 2024 Core Update deindexes thousands of websites, targeting AI-generated spam and prioritizing high-quality, expert-level, human-generated content.
What is the Googlebot searching for? It’s targeting low-quality content and AI-generated spam on the websites in search results. Deindexed sites face significant consequences, such as losing organic search traffic and advertising revenue.
The deindexing is estimated to result in a monthly loss of $446,552 in displayed advertising revenue across the affected sites (by Originality.ai).
Here is my example of the calculation of losses. $$$
You see the website in my example with 5-6 million search traffic, which is now deindexed.
Most of the traffic comes from the USA. We have $10-30 RPM there on AdSense. That means they lost around $100k in AdSense revenue monthly, which is $1.2 million annually. Just like that. Deindexed.
It’s an interesting SEO game! The rules are the same, and if you make a strategic mistake, you lose.
We, as users of search engines, win. We get better content in SERP.
Google follows its mission.
PS: The study also found that 100% of the affected sites showed signs of AI-generated content, with 50% having 90-100% of their posts generated by AI. — I told you! Many times already. Don’t do that!
We can conclude that Google’s March 2024 Core Update effectively targets websites relying heavily on AI-generated content to manipulate organic search rankings.
