As a result, keeping up with all the latest updates can be challenging for even the most seasoned digital marketers. That’s why we have compiled this technical website SEO checklist to make things easier for you.
Whether you’re just getting started with SEO or looking to refresh your knowledge, this article covers all the basics in-depth and an insightful collection of tools and resources that will help you stay on top of the latest updates in search engine optimization checklist.
In short, SEO is the gateway to online customers. Why, then, does SEO rank so low on the list of essential marketing activities? It’s because SEO is a highly technical process that’s easy to mess up. If you don’t follow best practices, your website will be shut out from search engine result pages (SERPs). And that’s the last thing any business wants.
This part of the technical SEO checklist covers the basic building blocks of SEO. It’s the foundation that everything else is built on. Make sure to nail this section before moving on to the higher-level strategies.
This part of the on page SEO checklist is all about optimizing individual pieces of content. It covers elements such as length, keywords, and internal linking. You should also take a look at your anchor text if you’re targeting long-tail keywords.
This off site SEO checklist deals with elements outside of your control. They’re important to your rankings, but you can’t do anything to directly affect them.
If you’re redesigning your website to a new website, you’ll need to follow all of the above. You’ll also need to make sure you keep your website redesign SEO checklist up to date throughout the redesign process. There are a few things to keep in mind, though.
If you’re migrating your site from one domain to another, you’ll need to be extra careful. There are several site migration checklist SEO to check:
If you’re just getting started in the digital marketing space, the technical SEO checklist for startups page will get you on the right path. There are several parts of the SEO optimization checklist that you might not have thought about.
Apart from that, an SEO checklist is also great if you want to perform a technical SEO audit checklist for your clients. Make sure to check all the elements on the technical SEO checklist and you’ll be well on your way to a successful SEO campaign.
Features | Startup | Growth | Premium |
---|---|---|---|
Number of Keyphrases Optimized | Up to 150 | Up to 300 | Up to 450 |
Pages Optimized | Up to 30 | Up to 60 | Up to 90 |
Minimum Duration | 7 Months | 7 Months | 7 Months |
Analysis | |||
In-Depth Site Analysis | ✔ | ✔ | ✔ |
Duplicate Content Check | ✔ | ✔ | ✔ |
Competitive Analysis | 3 Competitor | 4 Competitor | 5 Competitor |
Backlink Analysis | ✔ | ✔ | ✔ |
Webmaster Tools Creation (if not set up) & Monitoring | ✔ | ✔ | ✔ |
Google Analytics set up (if not set up) | ✔ | ✔ | ✔ |
Google Analytics Goal Convertion Setup Suggetion | ✔ | ✔ | ✔ |
Google My Business optimization (if needed) | ✘ | ✘ | ✔ |
Web server analysis & reporting | ✔ | ✔ | ✔ |
Detail SEO Plan | ✔ | ✔ | ✔ |
On-page optimization | |||
Keyword research & selection | ✔ | ✔ | ✔ |
URL Structure Analusis | ✔ | ✔ | ✔ |
Canonicalization Analysis | ✔ | ✔ | ✔ |
Header Tags optimization | ✔ | ✔ | ✔ |
Navigation Architecture | ✔ | ✔ | ✔ |
Internal Link Structuring | ✔ | ✔ | ✔ |
W3C Validation & Broken Link Checking | ✔ | ✔ | ✔ |
Fixing Canonical Issue | ✔ | ✔ | ✔ |
301/302 Direct Implementation | ✔ | ✔ | ✔ |
Custom 404 Error Page Analysis / Optimization | ✔ | ✔ | ✔ |
HTML Sitemap Creation | ✘ | ✘ | ✔ |
XML Sitemap Creation / Analysis | ✔ | ✔ | ✔ |
Robots.Txt File Creation / Analysis | ✔ | ✔ | ✔ |
HTML To Text Ratio Optimization | ✔ | ✔ | ✔ |
Page Speed Analysis | ✔ | ✔ | ✔ |
Title & Meta tags Optimization | Up to 30 | Up to 60 | Up to 90 |
Image Optimization (Specification for DEV) | ✔ | ✔ | ✔ |
Website Usability Analysis | ✘ | ✘ | ✔ |
Check Header Status, Meta Robots | ✔ | ✔ | ✔ |
Check Mobility Issues | ✔ | ✔ | ✔ |
Schema HTML tags | ✔ | ✔ | ✔ |
Link redirect audit | ✔ | ✔ | ✔ |
Structured Data Analysis & Implementation | ✔ | ✔ | ✔ |
Footer Optimization | ✔ | ✔ | ✔ |
Content marketing | |||
Guest Post Writing | 18 | 30 | 42 |
Content for the Website Writing (up to) | 25 | 50 | 75 |
Blog Writing / info pages (up to) | 5 | 10 | 15 |
Off-page optimization | |||
Competitor link analysis | ✔ | ✔ | ✔ |
Guest Blog Posting | 18 | 30 | 42 |
Company profile listing | ✔ | ✔ | ✔ |
Directory submission | ✔ | ✔ | ✔ |
Press Release Submission | ✘ | ✘ | ✔ |
Forum link | ✔ | ✔ | ✔ |
Bad/Toxic Link Removals | ✔ | ✔ | ✔ |
Reporting & Analysis | |||
Keyword Ranking Reports | Monthly | Fortnightly | Weekly |
Monitor competitors’ search rankings on a monthly basis | ✘ | ✔ | ✔ |
SEO Activity Reports | ✔ | ✔ | ✔ |
Google Analytics Report | ✔ | ✔ | ✔ |
Traffic Growth Reports | ✔ | ✔ | ✔ |
Off Page Activity Report | ✔ | ✔ | ✔ |
Customer Support | |||
Personal Project Manager | ✔ | ✔ | ✔ |
E-Mail Support | ✔ | ✔ | ✔ |
Instant Message (Whatsapp, Slack, Skype..) | ✔ | ✔ | ✔ |
Telephone | ✔ | ✔ | ✔ |
Skype Call Discussion / Month (up to) | 1 | 2 | 4 |
SE Ranking Tool tracking | ✔ | ✔ | ✔ |
Tools | |||
UptimeRobot | ✔ | ✔ | ✔ |
Ahrefs | ✔ | ✔ | ✔ |
Semrush | ✔ | ✔ | ✔ |
Serpstat | ✔ | ✔ | ✔ |
SE Ranking | ✔ | ✔ | ✔ |
Google Analytics | ✔ | ✔ | ✔ |
Google Ads Keyword Planner | ✔ | ✔ | ✔ |
Siteliner | ✔ | ✔ | ✔ |
Screaming Frog | ✔ | ✔ | ✔ |
Netpeak checker | ✔ | ✔ | ✔ |
Google PageSpeed Insights | ✔ | ✔ | ✔ |
Price per month | $1,756 | $2,471 | $3,187 |
Total costs for 7 month | $6,690 | $11,700 | $16,710 |
Agency costs for 7 month | $5,600 | $5,600 | $5,600 |
Total for 7 month | $12,290 | $17,300 | $22,310 |