If you’re building an eCommerce website, search engine optimization (or SEO) will play an important role in your success. SEO will help drive organic traffic to your website and increase sales. But which eCommerce platform is best for SEO? Let’s explore the options and explain why SEO is so important for your eCommerce site.
Yes, SEO is important for eCommerce websites. Optimizing your website for search engines will help improve your site’s rankings in the search results. The higher your website ranks for your targeted keywords, the more organic traffic it will receive.
More traffic generally leads to more conversions.
eCommerce platforms are a convenient way to allow visitors to make purchases through your online shop. However, it’s important to choose a platform with SEO-friendly features, such as:
Platforms that give you control over these components will allow you to build a site that’s well-optimized and more likely to rank higher in the search results.
You know the importance of search engine optimization, but which ecommerce platform is best for SEO?
WooCommerce is an open-source eCommerce platform and WordPress plugin that offers both free and paid options. It’s used by more than 3.9 million online stores and 23% of the top 1 million eCommerce websites.
Needless to say, it’s one of the top eCommerce platforms out there.
More importantly, WooCommerce is very SEO friendly right out of the box.
Working with a professional that offers WooCommerce SEO services can help you overcome these challenges.
Shopify is another popular eCommerce platform used by millions of merchants around the world. Shopify makes it easy to build your online shop and offers tools for marketing and business management.
Unlike WooCommerce, Shopify is not connected to WordPress. They offer online store builder tools that make it easy to get your shop up and running.
Although Shopify does have some SEO limitations, an SEO Shopify expert will be able to implement workarounds and find alternatives to overcome these issues.
BigCommmerce has been around for years and has 50,000 stores on the platform. While small compared to Shopify, it does have a lot of key features that make it powerful:
BigCommerce’s team does work diligently to improve their SEO, and they’ve made a lot of advancements in recent years.
Squarespace has a strong reputation for its design, but is it good for SEO?
The eCommerce platforms above are some of the best in the world.
Which one do we think is best?
For SEO purposes, we recommend Shopify or WooCommerce.
WooCommerce allows you to add Google Analytics, offers extensive built-in analytics and gives you control over your site’s structure and design. Shopify’s platform has its own set of built-in features, automatically prevents duplicate content and allows for a high level of control over your on-site SEO.
We recommend WooCommerce and Shopify for anyone who wants to create their own new eCommerce store.
Which eCommerce platform is best for SEO? We provided two choices that our team has made, but you can try them all for yourself. If you want to take a hands-off approach to your site’s creation and SEO, our team can help.
Our team has decades of combined experience and a long list of results to show how our service can help you grow your online store.
Click here to discuss your needs with our manufacturing SEO agency.