A search promotion for an online store for a manufacturer of robotic surveillance cameras
traffic in 6 months
priority keywords in the top 10 search results
The results of our team’s work in the first 6 months: April — September 2022
About the Project
- Industry: Manufacturing
- CMS: WordPress
- Promotion Region: USA
The Challenge
The client’s PTZ cameras have proven themselves in the market. According to internal statistics from the sales department, 99.4% of buyers keep the equipment, despite the possibility of returning the goods within the first two months.
A client approached Netrocket to augment sales volume through the official website, since before that most of the buyers purchased equipment through distributors.
The Solution
Our team proposed a plan for intergrated SEO promotion of an online store: starting with a detailed audit and content optimization, and ending with work on a backlink profile and YouTube SEO.
Execution / Optimization Process
- First and foremost, we conducted a comprehensive SEO audit of an online store on WooCommerce WordPress. Based on its results, we created a technical specification for developers and SEO specialists to correct errors. We provided recommendations for improving the loading speed and lead forms.
- Set up goals and conversion tracking.
- Conducted keyword research, expanded the site structure and created new categories.
- Created new meta tags.
- Published descriptions of the main categories of products.
- Added several types of Schema.org structured data for products, categories, pages, and YouTube videos.
- We started working on strengthening the backlink profile: we posted free and sponsored articles, comments on forums and publications on social networks.
The Results for 6 months
In just six months of work on the project, we managed to increase the total number of impressions by 353.3 thousand or 521%. And the total CTR increased by 3090 or 258%!
Comparison of metrics after 6 months of work on the project of Netrocket specialists with the same previous period, GSC:
The growth of organic traffic on Ahrefs and Semrush charts is also visible to the naked eye:
Ahrefs
Organic traffic
Semrush
Organic traffic
The visibility of the site has increased significantly. At the time of the start of work on the project, only one search query was in the top 3 Google results. After 6 months, there were already 22 such key phrases! Before the start of SEO promotion, there were 34 search queries in the top 10, and 231 six months later!
Semrush
Keyword data
Ahrefs
The success of link promotion is clearly shown by the Ahrefs metric — Domain Rating. Before the start of work on the project, it was 17, six months later it exceeded the mark of 30:
You can see how keyword positions have changed in SEranking:
Comparison of work periods on the project
SEO promotion always has a cumulative long-term effect. You can verify this by comparing the metrics in several periods. In our case, we took data for the first 3 months of work on the project (April — June 2022) and the subsequent similar period (July — September 2022). For the second three-month period of time:
- The overall number of impressions has increased by 125,000 or 84%!
- The total CTR has risen by 1,730 or 135%!
Google Search Console data:
Summary / Conclusion Takeaways
SEO promotion is a strategic tool. It is aimed not at momentary sales, but at a long-term result. In our experience, a business feels a clear effect of SEO promotion usually after 6 months of work.
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